Publishers lament the removal of Twitter Moments as referral traffic dips

Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is declining. Publishers mostly blame the removal of Twitter Moments. January 18, 2023 Publishers lament the removal of Twitter Moments as referral traffic dips Under the leadership of Elon Musk, Twitter's role as a traffic referral source to publishers' sites is declining. [Publishers mostly blame the removal of Twitter Moments.]( Additional coverage: - Research from ISBA and PwC suggests the [murkiness around programmatic media trading]( is improving -- gradually. - This week's [Digiday+ Future of TV Briefing]( looks at the language inside TikTok's revenue-sharing terms that has creators concerned. - Heineken [is using the Super Bowl]( to make sure its non-alcoholic offering is front and center during one of the few events where consumers are paying attention to the ads -- likely a sign that competition is heating up in the non-alcoholic space. - Marketers behind health food brands like Caulipower, Deux and Future Farm are [leaning into OOH and digital efforts]( to boost brand awareness while consumers' New Year's resolutions are still fresh. ICYMI: From our winter break archives - Digiday's editors and reporters [chatted about the top changes]( to the media and advertising industries that occurred in 2022. - From esports is dying to retail media hype, [here's what's in (and out)]( for advertising in 2023. Other things to know about - Join us for the [Digiday Publishing Summit](, from March 27-29 in Vail, Colo., to connect with publishing leaders from BuzzFeed, Condé Nast, Forbes and more. Secure your pass by February 13 to save. - From explainer videos to testimonials, B2B brands are [using video to grow brand awareness and trust](. Sponsored by QuickFrame by MNTN. - Non-cookie-based targeting is providing many advertisers with better results now, and applying audience targeting on the sell side is serving as [a helpful tool to advertisers and media agencies alike](. Sponsored by PubMatic. Top Stories [Publishing in the Platform Era]( [Publishers lament the removal of Twitter Moments as referral traffic dips]( Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is declining. Publishers mostly blame the removal of Twitter Moments. howdy! [The Programmatic Marketer]( [ISBA's latest programmatic transparency report points to a reduction in the 'unknown' ad spend delta, but more work is required]( ‘An auditor must cross-reference both log file data and bank statements or invoices.’ [Sponsored by Flowspace]( [How brands are using social commerce to foster engagement]( Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Advertisement howdy! [The Creator Economy]( [Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators]( This week’s Future of TV Briefing looks at the language inside TikTok’s revenue-sharing terms that has creators concerned. [Sponsored by Zephr]( [How publishers are adapting to consumer and technological changes]( Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. howdy! [Brands in Culture]( [Heineken takes its non-alcoholic beer to the Super Bowl as competition to be the category leader brews]( That Heineken is using the Super Bowl to make sure its non-alcoholic offering is front and center during one of the few events where consumers are paying attention to the ads is likely a sign that competition is heating up in the non-alcoholic space. Advertisement [Sponsored by Google]( [Report: How creator-driven platforms stack up against TV]( Advertisers are turning to creator-driven platforms as they strive to make their ad dollars work smarter and reach loyal audiences with personalized experiences. howdy! [Beyond Ads]( [Health food brands ramp up marketing efforts around consumers' New Year's resolutions]( Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. howdy! [Marketing on Platforms]( [Ad spending on TikTok defies advertising slowdown]( Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](