Marketers energized by using AI to write their copy amid Microsoft's rumored OpenAI investment

Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI. January 13, 2023 Marketers find new energy in using AI to write their copy for them amid Microsoft's rumored OpenAI investment Marketers and technologists say the rapidly growing popularity of ChatGPT — which only launched in late November — [could be the beginning of a new wave]( of using AI for generating text-based content. Additional coverage: - With an in-house team, Ikea [believes it can have more consistency]( in its tone of voice as well as test out new formats faster. - Podcast teams are not immune to the pressure of the economy on media businesses, but some publishers are [expanding their teams]( as they bet on continuing growth in the medium. - BMW is [pulling away from esports]( amid mounting skepticism among non-endemic brands with regard to the marketing power of esports partnerships. - Every worker [could likely use ChatGPT]( in some way to make their workflow faster if they wanted to, and employees in industries ranging from marketing to education are taking advantage. Other things to know about - Join us for the [Digiday Media Buying Summit]( from March 6-8 in New Orleans, La. to connect with agency leaders from Havas Media, MediaCom and more. Secure your pass before January 23 to save. - Just announced: Aveda, Consumer Reports and Harry’s are among this year’s Greater Good Awards winners. Check out the full list [here](. - At a time when consumers are spending cautiously, it’s become even more important for brands to [reach consumers with relevant messages](. Sponsored by Amazon Ads. Top Stories Ivy Liu [Brand Safety]( [Marketers energized by using AI to write their copy amid Microsoft's rumored OpenAI investment]( Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI. howdy! [Brands in Culture]( [Ikea looks to bolster its in-house capabilities in a 'post-catalog era']( By having in-house employees handle copywriting, art direction, graphic design, video and broadcast production for meetings, events, digital communication and co-worker communication, the company believes it can have more consistency in its tone of voice as well as test out new formats faster. [Sponsored by AdForm]( [How privacy will affect ad tech in 2023]( Although third-party cookie deprecation is on the horizon, many advertisers and publishers are still searching for first-party data solutions. Advertisement howdy! [Audio Anywhere]( [Some publishers’ podcast teams are still growing as they hedge their bets on the medium in 2023]( Podcast teams are not immune to the pressure of the economy on media businesses, but some publishers are expanding their teams as they bet on continuing growth in the medium. [Sponsored by Paramount Advertising]( [How programmatic solutions are drawing more brands to CTV]( The technology that powers programmatic ad auctions is now operating at scale on connected TV. howdy! [Gaming & Esports]( [Why BMW its cutting ties with esports in 2023]( BMW’s decision to pull away from esports reflects mounting skepticism among non-endemic brands with regard to the marketing power of esports partnerships. Advertisement [Sponsored by Kerv]( [The agile interactive video campaign playbook]( Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. howdy! [Future of Work]( [What we know about how workers are using ChatGPT so far]( ChatGPT can be used from tasks including writing emails, scripts and social media copy — and the sign up to do so is seamless, requiring just an email, phone number and first and last name. howdy! [Life Beyond the Cookie]( [How to pick an identifier to navigate the ad industry's cookieless future]( Advertisers are navigating identity solutions — or as some call it: ’emperor’s new clothes’ [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](