Netflix lets advertisers take their money back after missing viewership targets

While some advertisers are reclaiming their ad dollars, others are keeping their money with Netflix and shifting budgets to 2023. December 15, 2022 Netflix lets advertisers take their money back after missing viewership targets For as quickly as Netflix brought its ad-supported tier to market, the streamer's advertising business is off to a slow start. [Netflix is falling short of ad-supported viewership guarantees made to advertisers]( and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. Additional coverage: - Three prominent YouTubers have merged their management teams [to start their own talent management firm]( that aims to help clients experiment with new types of content and inspire cross-genre collaborations between the creators. - The latest Dentsu global ad spend forecast [shows 2023 will experience some growth]( – despite economic slowdowns – along with an optimistic view of the years ahead. - The Athletic's chief commercial officer Sebastian Tomich discusses why The Athletic turned on the programmatic tap and how his team is targeting campaigns as far in advance as the next World Cup in this [Digiday+ Media Briefing](. - Brands will have to [become experts on their communities in 2023]( in order to succeed with consumers, according to Accenture's marketing/branding/advertising arm Accenture Song’s annual human behavior trends report. - Body wellness tech brand Therabody is [leveraging its partnership with NBA star James Harden]( to connect with holiday shoppers through connected TV and social media. Other things to know about - Recognize the next generation of leaders making a big impact in their industry with the [Future Leader Awards](. The last chance to save on entries is tomorrow, December 16 at 11:59 p.m. PST. - [Download this report]( to learn how publishers have shifted their approaches to affiliate marketing since before the pandemic and how they’re meeting audiences and markets now in 2022. Sponsored by Skimlinks, a Taboola company. - Publishers that [prevent clickbait ads on their sites]( are protecting crucial revenue by stopping the damage these ads inflict on audience loyalty. Sponsored by GeoEdge. Top Stories Ivy Liu [Business of TV]( [Netflix lets advertisers take their money back after missing viewership targets]( While some advertisers are reclaiming their ad dollars, others are keeping their money with Netflix and shifting budgets to 2023. howdy! [Gaming & Esports]( [Three YouTube stars join forces to form their own talent management company]( For each of Mana Talent’s creator-owners, their motivation to join forces was at least partially a desire to expand their revenue streams beyond Twitch and YouTube and create a potential offramp for themselves to escape the content creation grind. [Sponsored by Yext]( [WTF is a headless CMS]( Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Advertisement howdy! [Navigating Economic Instability]( [Dentsu's forecast for 2023 shows a year of slowing growth reaching $740B, led by digital]( The latest Dentsu global ad spend forecast shows 2023 will experience some growth – despite economic slowdowns – along with an optimistic view of the years ahead. [Sponsored by Amobee]( [Survey: The state of premium video]( Advertisers: How are you using premium video to engage audiences in the larger premium content ecosystem? howdy! [Beyond Ads]( [Media Briefing: How The Athletic used the World Cup as a kick off for its advertising business]( Tomich discusses why The Athletic turned on the programmatic tap and how his team is targeting campaigns as far in advance as the next World Cup. Advertisement [Sponsored by LiveIntent]( [Report: What are native ads within email newsletters?]( Including native ads within email newsletters means the advertiser’s sponsored content will fit in with what’s surrounding it, rather than overtly looking like an ad — meaning those there to read the newsletter are more likely to read the ad content. howdy! [Strategizing for the Future]( [What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023]( Brands will have to become experts on their communities in 2023 in order to succeed with consumers. howdy! [How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden]( Therabody, the body wellness-technology brand that launched in 2008, is leveraging its partnership with NBA star James Harden to connect with holiday shoppers through connected TV and social media. With online shopping being the main activity for consumers during the holidays, the brand hopes to reach them there. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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