'A very different environment for M&A': Dealmaking trundles on as ad slowdown drags

Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That’s the current state of dealmaking, according to execs on both sides of the negotiating table. December 06, 2022 'A very different environment for M&A': Dealmaking trundles on as ad slowdown drags Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. [That's the current state of dealmaking](, according to execs on both sides of the negotiating table. Additional coverage: - For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response. [More from Digiday+ Research.]( - BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though [they will not be the stereotypical soirées]( of the past. - Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many in the marketing industry calling for agencies to reject participating in pitches with such requests going forward. More in this [Digiday+ Marketing Briefing](. - Fandom CMO Stephanie Fried explains why ["superfans" aren't the only valuable audience category]( in this Digiday Podcast episode. Other things to know about - [Programmatic advertising capabilities and tactics]( are being adapted for the CTV ecosystem, allowing publishers to more effectively monetize those platforms. Produced in partnership with Marketecture. - [Download this new guide]( to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN. - Breaking down and simplifying the way a CTV-specific tech stack works is helping advertisers [understand how connected TV differs from other, programmatic channels](. Sponsored by Unruly. Top Stories Ivy Liu [Navigating Economic Instability]( ['A very different environment for M&A': Dealmaking trundles on as ad slowdown drags]( Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That’s the current state of dealmaking, according to execs on both sides of the negotiating table. howdy! [Digiday+]( [Digiday+ Research: Brands won't cut ad spend until 2023, but they will shift from branding to direct response]( For now, brands don’t have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response. [Sponsored by Taboola]( [How marketers are activating omnichannel campaigns across retail media networks]( Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns. Advertisement howdy! [Modern Newsroom]( [BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations]( BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. [Sponsored by Amazon Ads]( [How marketers are tackling media fragmentation in their omnichannel campaigns]( In this video, learn how marketers are developing effective measurement solutions to connect various signals and overcome the patchwork of siloed reporting. howdy! [Digiday+]( [Marketing Briefing: 'The answer is no': Why agencies need to reject RFPs with egregiously extended payment terms]( Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward. Advertisement [Sponsored by ID5]( [How advertisers are looking to reach cookieless audiences]( According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. howdy! [Beyond Ads]( [How Fandom's first-party data, FanDNA, is expanding to improve recommendations for advertisers and audiences]( Fandom’s Stephanie Fried explains why “superfans” aren’t the only valuable audience category. howdy! [Business of TV]( [WTF is the difference between in-stream and out-stream video ads?]( In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](