WTF is the difference between in-stream and out-stream video ads?

In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads December 05, 2022 WTF is the difference between in-stream and out-stream video ads? In August, the IAB Tech Lab [issued guidelines]( that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads. Additional coverage: - Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022. More [in this Digiday+ Media Buying Briefing](. - Frito-Lay [wants to be front and center]( as the go-to snack brand during the World Cup. Here's a look at its strategy. - Black Friday is over but publishers [are up in the air]( about whether or not to continue covering holiday sales in the lead up to the holidays. - Stagwell [launched its augmented reality experience]( with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games. - Bare Zero Proof [wants to tap into younger consumers']( interest in non-alcoholic alternatives as sober culture has become more common. - With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand [remains bullish]( on its organic social media strategy. Other things to know about - Cyber week offer extended: [Save 35% on annual Digiday+ membership](. Offer ends December 9. - Digital experience platforms have become essential to [creating a seamless customer experience and streamlining marketers’ efforts](, from content to commerce. Sponsored by Sitecore. - [Download this explainer guide]( to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext. Top Stories [Business of TV]( [WTF is the difference between in-stream and out-stream video ads?]( In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads howdy! [Digiday+]( [Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat]( Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022. [Sponsored by Yext]( [WTF is a headless CMS]( Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Advertisement howdy! [Brands in Culture]( [David Beckham and 'Carnitas': How Frito-Lay's World Cup marketing strategy served up celebs and regional snacking flavors]( Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here’s a look at its strategy. [Sponsored by Skimlinks]( [Overcoming barriers to entry for affiliate marketing]( Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer. howdy! [Content & Commerce]( [The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend]( Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays. Advertisement [Sponsored by Taboola]( [How marketers are activating omnichannel campaigns across retail media networks]( Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns. howdy! [Brands in Culture]( [Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z]( Bare Zero Proof wants to tap into younger consumers interest in non-alcoholic alternatives as sober culture has become more common. howdy! [Beyond Ads]( [Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium]( Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](