Elon Musk's appeal to Twitter advertisers leaves many with questions

Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. October 28, 2022 Elon Musk's appeal to Twitter advertisers leaves many with questions Musk said he wants to acquire Twitter "because it is too important to the future of civilization to have a common digital town square." [Some worry about what that town square looks like.]( Additional coverage: - It was another tough quarter for the largest online platforms including Google and Facebook, with a few exceptions. [Here's the rundown on those that were worst hit.]( - Amazon is [pitching "aggregated signals"]( to hone advertisers' accuracy as traditional targeting methods decline. - Nearly three years into the pandemic, media agencies are noticing their employee mental health initiatives [can help drive business](. - With Goldfish's [latest advertising effort](, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV. - Insider is [making more money]( from video ads on its website, and from direct deals with advertisers. Other things to know about - Join us virtually on November 10 for the [Digiday Future of TV Programming Forum]( where we’ll bring together top media executives to discuss how they're producing streaming shows and short-form video and distributing programming across multiple services and digital platforms. - With intuitive shopping, consumers are [browsing and finding inspiration concurrently](, online and offline, across multiple product categories. Sponsored by Google. - As the technologies and content formats of social media evolve, marketers are learning to [prioritize Gen Z preferences to stay relevant](. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu [Social Media Marketing]( [Elon Musk's appeal to Twitter advertisers leaves many with questions]( Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. howdy! [Marketing on Platforms]( [Meta, Google earnings suggest RIP to the platform momentum narrative]( There’s less oxygen for online advertising to grow among the platforms in the way it has become accustomed to. [Sponsored by Podsights]( [Survey: What tools are you using for digital audio campaign attribution?]( What tools and metrics are you using to measure your digital audio campaign success? Tell us in this survey and we’ll send you a $5 gift card. Advertisement howdy! [Life Beyond the Cookie]( [Amazon's ad business earned $9.5B last quarter, here's how it's pitching itself to advertisers]( The online giant is pitching ‘aggregated signals’ to hone advertisers’ accuracy as traditional targeting methods decline. [Sponsored by SuperAwesome]( [How marketers are reaching young audiences with branded metaverse activations]( Across gaming platforms, brands are developing entertaining content and customized experiences to enable a deeper connection with young people. howdy! [Agency Culture]( [Media agencies say investing in employee mental health can boost business]( Nearly three years into the pandemic, media agencies are noticing their employee mental health initiatives can help drive business. Advertisement [Sponsored by QuickFrame by MNTN]( [Survey: The state of social media advertising in 2022 and 2023]( Advertisers: What social media platforms are you running video ads on and how are you typically deploying those creatives? Take this survey and we’ll send you a $5 gift card. howdy! [Gen Z]( [Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram]( With Goldfish’s latest advertising effort, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV,. howdy! [Video Anywhere]( [Insider video ad revenue grows from onsite, direct-sold deals]( Insider is making more money from videos ads on its website, and from direct deals with advertisers. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](