Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

It’s time to rip up the rulebook on polished content if marketers want to succeed on TikTok. October 24, 2022 Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. But it's time to rip up the rulebook on polished content [if marketers want to succeed on TikTok](. Additional coverage: - IAB Europe's Transparency and Consent Framework was designed to help companies comply with the GDPR. But an ad tech company exploited the framework to collect information on potentially millions of people in the U.S., [as explained in this video](. - Lo-fi rebundling: a renewed realization that media, creative and data in the agency world need to work together at the outset of figuring out solutions for clients in order to create more effective solutions. Read more in this [Digiday+ Media Buying Briefing](. - As software development firm Niantic expands the capabilities of its AR platform, it is fully aware of [the potential for legal challenges to arise]( — but the company has not yet allowed these risks to derail its goal of building a real-world metaverse inside augmented reality. - As it becomes more difficult to measure engagement, [agencies explore attention metrics](: how to define them, track them and apply that data, Jen Faraci, chief data officer for Digitas North America, told Digiday. - Despite ongoing warnings about a potential recession, major advertising holding companies have [continued releasing rosy forecasts]( even while brand marketers worry about having to make cuts. - Glow Beverages is [working with Kylie Jenner]( to capture the attention of Gen Z and young millennials through social media platforms. It marks the hydration and energy drink brand's first major marketing campaign involving a high-profile celebrity. Other things to know about - [Register for a new virtual forum]( to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. Sponsored by Best Buy Ads. - By embedding search into digital experiences, marketers [deliver more relevant, personalized content]( — no cookies necessary. Sponsored by Yext. - Establishing standards based on real insights and what businesses want to teach viewers will create truly [frictionless UX for shoppable video](. Sponsored by KERV Interactive. Top Stories Ivy Liu [Marketing on TikTok]( [Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube]( It’s time to rip up the rulebook on polished content if marketers want to succeed on TikTok. howdy! [Privacy]( [How an ad tech firm co-opted IAB Europe's Transparency and Consent Framework to collect fingerprinting data]( IAB Europe’s Transparency and Consent Framework was designed to help companies comply with the General Data Protection Regulation. But an ad tech company exploited the framework to collect information on potentially millions of people in the U.S. [Sponsored by AB Tasty]( [Virtual event: How to boost holiday ROI with actionable testing ideas]( Join this on-demand webinar to learn critical user experience tips for maximizing this season’s shopper revenue. Advertisement howdy! [Digiday+]( [Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes]( Lo-fi rebundling: a renewed realization that media, creative and data in the agency world need to work together at the outset of figuring out solutions for clients in order to create more effective solutions. [Sponsored by Vericast]( [How brands are leveraging deals to reach holiday shoppers]( If no deal is available at their retailers of choice, budget-conscious shoppers may choose other ways to celebrate the season. howdy! [Gaming & Esports]( [Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations]( As Niantic continues to expand the capabilities of its AR platform, it is fully aware of the potential for legal challenges to arise — but the company has not yet allowed these risks to derail its goal of building a real-world metaverse inside augmented reality. Advertisement [Sponsored by Volta Charging]( [Unpacking the value of place-based advertisements]( With the dramatic growth of retail media networks, advertisers are capturing attention with place-based digital out-of-home. howdy! [Attention and Engagement Metrics]( [Digitas' data chief on attention as a metric: 'All measurement is imperfect']( As it becomes harder to measure engagement, agencies dig deeper into the uses of attention metrics: how to define them, track them and apply that data. howdy! [Navigating Economic Instability]( [As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment]( Despite ongoing warnings about a potential recession ahead, major advertising holding companies have continued releasing rosy forecasts even while brand marketers worry about having to make cuts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](