A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era Since acquiring Oculus in 2014 for $2 billion, Facebook has increasingly touted its vision for VR as a new social network, but also as a way to play games, exercise and watch a range of other content. New partnerships suggest that [Meta hopes to reinvent itself]( beyond the social advertising era. Additional coverage: - Google's latest encryption tool facilitates clean room integration via DV 360. [Here's a rundown of what you need to know.]( - Digiday's fall Media Buying Summit is underway, gathering media agency professionals with marketers and tech firms leaders to cover themes from sustainability standards and economic uncertainty to automation and new forms of measurement. [Read this recap of day one.]( - Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seem to be doing the trick to get readers' emails. [More in this Digiday+ Media Briefing.]( - Marvel Comics and DoorDash [collaborated to create The Dashers](, a new custom motion comic book that celebrates the lives and work of DoorDash's drivers. Other things to know about - Join us virtually on November 9 for the [Digiday Future of TV Advertising Forum]( where we’ll bring together top executives at brands, agencies, TV networks and streaming services to discuss how they're adapting to the TV ad market’s transformation. - If no deal is available at their retailers of choice, budget-conscious shoppers may choose [other ways to celebrate the season](. Sponsored by Vericast. - [Register for a new virtual forum]( to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. Sponsored by Best Buy Ads. Top Stories Ivy Liu [AR/VR]( [A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era]( Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? howdy! [The Programmatic Marketer]( [Inside Google's new PAIR workflow for advertisers, publishers]( Google’s latest encryption tool facilitates clean room integration via DV 360. [Sponsored by Clue]( [Explainer guide: WTF are conversions APIs?]( Marketers are turning to conversions APIs to combat signal loss amid Apple’s ATT update and the impending cookie deprecation. Advertisement howdy! [Evolving Agencies]( [Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer]( The three-day conference is covering themes from across the industry, from sustainability standards and economic uncertainty to automation and new forms of measurement, such as attention. [Sponsored by Skimlinks]( [Survey: The state of affiliate marketing in 2022]( As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. howdy! [Digiday+]( [Media Briefing: How publishers are trying to get around the registration wall problem]( Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seems to be doing the trick to get readers’ emails. Advertisement [Sponsored by Quantcast]( [How nuanced brand metrics help advertisers draw real-time insights]( Download this guide to learn how to implement new brand metrics to drive awareness, consideration and conversions. howdy! [Brands in Culture]( [Why DoorDash, Marvel worked together to create a new digital comic book]( The brand hopes to extend and amplify the idea that dashers and delivery people should be celebrated for the work they do. howdy! [Evolving Agencies]( [Apple is quietly pushing a TV ad product with media agencies]( And with more ad tech in prospect, the iPhone maker, and tech behemoth is approaching Madison Avenue with a different tack. [All Latest Stories]( [Modern Newsroom]( [‘Do whatever it takes’: How the NewsGuild of New York is training journalists to create strong unions]( NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](