TikTok continues to be a brand marketer darling despite its geopolitical dramas

The tensions over the app haven’t boiled over enough for marketers to steer clear of it, that’s for sure. October 11, 2022 TikTok continues to be a brand marketer darling despite its geopolitical dramas TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and worrisome content. Yet [none of it seems to matter to marketers]( who can’t get enough of TikTok — or its users. Additional coverage: - In this [third installment of a research series]( on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using natural language processing and data-driven personalization. - A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is [expanding the franchise]( with a podcast format this fall and a more specific, local version for people in the Washington, D.C, Maryland and Virginia area. - NYGuild's president Susan DeCarava shares how union workers are using community to [create change in media](. - Many are [adopting pragmatic tactics]( in order to avoid an all-out disaster come 2024 with the rise of second-party data as an offshoot. But use of second-party data is complicated. - Rather than concentrating on a single Black Friday weekend, DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. More in this [Digiday+ Marketing Briefing](. - Rest of World, a nonprofit newsroom covering global tech stories, now has its first editor-in-chief. [Here’s a look at the business strategy.]( Other things to know about - Closing this week: The [Greater Good Awards]( recognize the companies committed to making a positive impact. In the spirit of giving back, a portion of the entry fees will be donated to [Sandy Hook Promise](. Submit by the last chance deadline this Friday, October 14. - With the holidays right around the corner, the economy may force some consumers to [adjust their plans and stretch their dollars even further](. Sponsored by Vericast. - Connected TV and FAST channels offer marketers the opportunity to have [ads running adjacent to relevant content]( aligned to their brands. Sponsored by Vevo. Top Stories Ivy Liu [Marketing on TikTok]( [TikTok continues to be a brand marketer darling despite its geopolitical dramas]( The tensions over the app haven’t boiled over enough for marketers to steer clear of it, that’s for sure. howdy! [Digiday+]( [Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service]( In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren’t — using NLP and data-driven personalization. [Sponsored by Cardlytics]( [Virtual event: Developing campaign-metrics experimentation while navigating rising costs]( Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. Advertisement howdy! [Subscriptions]( [Why The Washington Post wants to expand a daily newsletter into a podcast, local version]( The Washington Post has a new, local version of “The 7” for people in the DMV area. A podcast based on the flagship briefing is coming later this fall. [Sponsored by Vericast]( [How brands and retailers are responding to holiday shoppers’ priorities]( With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. howdy! [Modern Newsroom]( ['Do whatever it takes': How the NewsGuild of New York is training journalists to create strong unions]( NYGuild’s president Susan DeCarava shares how union workers are using community to make change within media. Advertisement [Sponsored by Piano]( [Report: The publisher’s guide to A/B testing]( Publishers are using A/B testing methodologies to boost conversions through incremental improvement. howdy! [The Confessions]( ['People are only just starting to get their sh*t together': Confessions of an in-house marketer on first-party data]( Many are adopting pragmatic tactics in order to avoid an all-out disaster come 2024 with the rise of second-party data as an offshoot. But use of second-party data is complicated. howdy! [Digiday+]( [Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make 'less sense']( Rather than concentrating on a single weekend — especially one with a fraught history for many ad buyers on which Facebook’s ads manager would often have issues around Black Friday and Cyber Monday — DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. [All Latest Stories]( [Modern Newsroom]( [‘Do whatever it takes’: How the NewsGuild of New York is training journalists to create strong unions]( NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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