CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive

It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers. October 10, 2022 CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. If there was ever any doubt that lawsuits would come for advertisers that played fast and loose with people’s data, [it's fading quickly](. Additional coverage: - This [Digiday+ Media Buying Briefing]( looks ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry. - The rise of second-party data imparts the [difficulties of modern marketing](. - GoDaddy [plans to focus more on real customers]( to promote lesser-known tools including payments and e-commerce, CMO Fara Howard told Digiday. - PureWow, Hunker and other publishers are exploring the business of [operating a physical event space]( for extended stays. Other things to know about - Join us virtually on November 7 for the [Digiday Gaming Advertising Forum]( where we’ll bring together top brand, agency and media executives for a discussion on how immersive and viable the channel is and what the future holds. - As FIFA World Cup viewership has soared and technology has evolved, brands now have the chance to [interact with fans on a more targeted level](. Sponsored by Unruly. - Marketers are turning to conversions APIs to [combat signal loss amid Apple’s ATT update]( and the impending cookie deprecation. Sponsored by Clue. Top Stories Ivy Liu [Privacy]( [CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive]( It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers. howdy! [Digiday+]( [Media Buying Briefing: Tackling transformation in all forms at this week's Digiday Media Buying Summit]( Looking ahead to this week’s Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry. [Sponsored by Quantcast]( [How nuanced brand metrics help advertisers draw real-time insights]( Download this guide to learn how to implement new brand metrics to drive awareness, consideration and conversions. Advertisement howdy! [The Programmatic Marketer]( [Marketers find first-party strategies easier said than done]( The rise of second-party data imparts the difficulties of modern marketing. [Sponsored by Yext]( [How customer insights are focusing brands on their most popular products]( When analyzed, data on customers’ interactions with a brand’s platform and marketing helps determine the most popular channels and typical user journeys. howdy! [Content & Commerce]( [Why Go Daddy is showcasing small business owners to tout e-commerce and payment capabilities]( CMO Fara Howard said the company plans to focus more on real customers to explain various new tools. Advertisement [Sponsored by Best Buy Ads]( [Virtual forum: Framing the future of omnichannel’s evolution]( Register for a new virtual forum to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. howdy! [The Programmatic Marketer]( [WTF is piggybacking?]( Piggybacking is how an ad tech firm can drop a third-party cookie on a website’s visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit. howdy! [Audio Anywhere]( [Apple, Spotify podcast feeds pose challenges for growing subscriptions]( Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions. [All Latest Stories]( [Going Global]( [A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever]( Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](