Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z

As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal. October 05, 2022 Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z Brands have found their way to BeReal, the new French-founded, young-demo skewing, photo-sharing app. As the social media newcomer gains traction, marketers start discussions [about where and if brands belong on BeReal](. Additional coverage: - Political and holiday media planning are [running into each other like never before](, creating a huge wave of media spending for the end of the year. - This week's [Digiday+ Future of TV Briefing]( looks at how the TV and streaming ad market's identity layer has developed in 2022. - GAMURS Group purchased Upcomer and other Enthusiast Gaming editorial properties last week. But the acquisition [leaves many wondering]( how the fine print of those acquisitions and influx in funding will shake out for those new GAMURS employees. - Following Russia’s invasion of Ukraine in February, Brand Estonia is [embracing its democratic value]( in its brand marketing. - Green Mountain Coffee Roasters wants to [get the attention of younger consumers]( while maintaining its standing with its current customer base. - Meta is [rolling out several new types of ads]( this month to win more of advertisers' digital video marketing budgets away from competitors and to hit online shoppers ahead of the holiday season. Other things to know about - Just announced: Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists. Check out the full list [here](. - New research shows that this holiday season, shoppers will be [spending less and delaying their gift purchases](. Sponsored by Vericast. - Publishers are [pursuing multiple revenue streams]( — from programmatic to events and affiliate commerce — while reaching engaged readers. Sponsored by Outbrain. Top Stories Ivy Liu [Experimental Channels]( [Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z]( As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal. howdy! [Holiday Marketing]( [Massive political advertising clashes with holiday media buying, creating a 'tsunami' effect for Q4]( This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not. [Sponsored by Quantcast]( [Report: The advertiser’s guide to brand metrics]( Advertisers are adopting new brand metrics to help optimize branding at every stage of the funnel. Advertisement howdy! [Business of TV]( [Future of TV Briefing: The present and future of TV and streaming’s identity layer]( This week’s Future of TV Briefing looks at how the TV and streaming ad market’s identity layer has developed in 2022. [Sponsored by Cardlytics]( [Virtual event: Developing campaign-metrics experimentation while navigating rising costs]( Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. howdy! [Gaming & Esports]( [How GAMURS shows the esports journalism industry's struggle to overcome low freelance rates]( Former staff members told Digiday that higher-ups routinely ignored their requests to raise freelance rates, and at times even increased freelancers’ workload without any consideration of increased wages. Advertisement [Sponsored by Piano]( [Report: The publisher’s guide to A/B testing]( Publishers are using A/B testing methodologies to boost conversions through incremental improvement. howdy! [Managing Through Crisis]( [How Estonia adjusted its national branding strategy in response to the war in Ukraine]( Following Russia’s invasion of Ukraine, Brand Estonia has officially added a fourth pillar to its national brand: the country’s embrace of democratic values. The purpose of the added messagin howdy! [Brands in Culture]( [Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy]( In order to get the retain their current consumers while also reaching new, younger consumers, Green Mountain Coffee Roasters has worked to create more easily digestible content. [All Latest Stories]( [Going Global]( [A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever]( Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](