DPS recap: Vox Media taps Wright’s Media to take over content licensing for three of its verticals

Wright’s Media will soon handle content licensing for a total of six Vox Media verticals. September 21, 2022 DPS recap: Vox Media taps Wright's Media to take over content licensing for three of its verticals Content licensing for three of Vox Media's verticals will soon be handled by Wright's Media, an agency that works with publishers to grow their licensing businesses. [Vox exec Eric Karp talked about the deal at the Digiday Publishing Summit.]( Additional coverage: - Everyone's got a 2023 ad spending take. [We talked to nine ad execs to hear theirs.]( - Female-focused esports can help drive revenue and secure brand partnerships, but initiatives like G2 Hel are only meaningful to both fans and brand partners if they [reflect organizations' genuine efforts]( to support women in the community. - This week's [Digiday+ Future of TV Briefing]( features an interview with Telemundo Streaming Studios' Juan Ponce on how the market for streaming shows has shifted, with services altering their risk profiles and investment strategies. - For crypto publisher Decrypt, blockchain has been a key component of multiple campaigns it's sold to advertisers through its branded content studio. [Decrypt's CRO and president Alanna Roazzi-Laforet discussed this during the Digiday Publishing Summit.]( - A look at how Shake Shack [put Hot Ones on the menu](. - Agency professionals are heading out to meet in person this fall, and [many are even finally returning to the office](, according to data from Digiday+ Research. - Citing some $1.9 trillion in spending power by Gen Z and millennials, Walmart Connect [struck partnerships with both Snap and TikTok]( to offer their ad avails through its demand-side platform. Other things to know about - Join us virtually on September 27 for [DMEXCO x Digiday Online](, where you'll hear from leaders at Google, Twitter, Shell and more. - Consumers want brands to [embrace diverse voices and pursue greater representation]( in their advertising efforts. Sponsored by Amazon Ads. - With Q4 around the corner, marketers are under pressure, facing a wide range of variables, some of them outside their control. As teams prepare for the next round of industry shifts, marketers are [focusing on high-quality account-based opportunities]( while identifying adaptable strategies for 2023. Sponsored by RollWorks. Top Stories Ivy Liu [Content & Commerce]( [DPS recap: Vox Media taps Wright’s Media to take over content licensing for three of its verticals]( Wright’s Media will soon handle content licensing for a total of six Vox Media verticals. howdy! [Navigating Economic Instability]( [Ad industry shifts 2023 budgets as recession now looks inevitable]( Everyone’s got a 2023 ad spending take. [Sponsored by Inmar]( [The marketer’s guide to social commerce obstacles and opportunities]( As social commerce transforms the online shopping journey, marketers are finding new engagement opportunities within each platform. Advertisement howdy! 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Advertisement [Sponsored by Unruly]( [How brands engage new audiences with programmatic CTV and OTT]( As programmatic technology evolves, CTV and OTT increasingly offer brands and advertisers refined targeting and delivery similar to linear ad buys. howdy! [Publishing on the Blockchain]( [DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content]( For crypto publisher Decrypt, blockchain has been a key component of multiple campaigns it’s sold to advertisers through its branded content studio. howdy! [Marketing on Platforms]( [How Shake Shack uses partnership with Hot Ones to drive downloads of the chain's delivery app]( Shake Shack, the American fast-food restaurant, joined forces with Hot Ones to bring the popular series to its menus on apps that deliver food to customers. 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