Why Facebook, Instagram and TikTok have stepped back from social commerce

Here’s the rundown on how and why each platform has pulled back from social commerce, and whether this feature will ever catch on with advertisers. September 16, 2022 Here’s [how and why]( each platform — Facebook, Instagram and TikTok — has pulled back from social commerce, and whether this feature will ever catch on with advertisers. Additional coverage: - Minute Media is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. [Here’s an inside look]( at its strategy. - Nothing focuses the mind on financials like an economic downturn. Even so not every financial figure is as revealing as it sounds. Take traffic acquisition costs (TAC). [And what that means](. - At a time when more publishers are entering the wellness space, The Washington Post [is focusing on specific coverage]( areas, such as disability and misinformation. - Aerie [won’t use retouched photos]( for its ads this fall, touting user-generated content as social media and influencer marketing takes up more ad dollars for the brand. Other things to know about - The [Future Leader Awards](, presented by Digiday, Glossy, Modern Retail, and WorkLife recognize the next generation of leaders who are making a big impact in their industry. Submit and view the new categories [here](. - Consumers want brands to [embrace diverse voices and pursue greater representation]( in their advertising efforts. Sponsored by Amazon Ads. - Understanding [how audiences are interacting and engaging with gaming]( provides marketers with better insights into current and future media consumption trends. Sponsored by Activision Blizzard Media. Top Stories Ivy Liu [Platforms & Commerce]( [Why Facebook, Instagram and TikTok have stepped back from social commerce]( Here’s the rundown on how and why each platform has pulled back from social commerce, and whether this feature will ever catch on with advertisers. howdy! [The Programmatic Publisher]( [True to form, sports publisher Minute Media has built its own SSP]( Normally, this ad tech is owned by a third-party. Few publishers have the technical nous or commercial stamina to erect and sustain their own. [Sponsored by Skimlinks]( [Survey: How are you approaching affiliate marketing?]( Publishers, as the pandemic-spurred e-commerce spending growth slows, we want to know: How are you approaching affiliate marketing in 2022? Advertisement howdy! [The Programmatic Publisher]( [WTF are traffic acquisition costs?]( There was a time when these costs were a real bellwether for the financial sustainability of an online advertising company. [Sponsored by MNTN]( [How CTV advertisers are preparing for the holidays in 2022]( CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers. howdy! [Vertical Media]( [How The Washington Post is taking a different approach to its new wellness desk]( Tara Parker-Pope wants to take an inclusive approach to health and wellness coverage with the new vertical at The Washington Post. Advertisement [Sponsored by LG Ads]( [FAST channels offer new opportunities for TV advertisers]( Marketers are finding new viewers through free ad-supported TV, an audience often unreachable through linear advertising. howdy! [Brands in Culture]( [Aerie boosts spending for paid social, influencers as it continues to use un-retouched photos for ads]( The brand is also experimenting with live shopping efforts on its own channels with live shopping streams featuring guest stars, celebrity stylists and brand associates to showcase the brand’s products on its site. howdy! [Beyond Ads]( [Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster]( Publishers are reporting that their clients have more demanding expectations with tighter timelines and stricter results they need to deliver.  [All Latest Stories]( [Navigating Economic Instability]( [The season of change: Digiday’s editors recap summer 2022’s top trends in media]( On the latest episode of the Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson recap the recent trends and changes that occurred in the media industry. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](