Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act

As the Respect for Marriage Act (RFMA) heads to the Senate cutting room floor, brands roll out campaigns in response. September 14, 2022 Pressure [is mounting]( on the U.S. Senate to pass marriage equality legislation as fears of a potential rollback by a future Supreme Court ruling heightens. At least two companies are rolling out marketing campaigns around the issue. Additional coverage: - During several hours of testimony to members of Congress, Peiter Zatko — a cyber security expert — said Twitter put profits ahead of user safety while failing to address key concerns that put user data and national security at risk. More in this [Rundown](. - This week’s [Digiday+ Future of TV Briefing]( checks in on where the TV advertising industry's measurement shift stands heading into the new season. - McKinsey [believes it’s time]( to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve them. - Truly, a direct-to-consumer skincare brand created in 2019, [has invested in TikTok]( in a bid to increase brand awareness. - In research firm WARC’s latest Future of Strategy report, marketing strategists [highlighted some]( of the biggest economic challenges and industry trends they could face next year. Other things to know about - Agency leaders: [Apply for a complimentary VIP pass]( for the Digiday Media Buying Summit: The Programmatic Buyer, taking place October 12-14 in Palm Springs. Only a few VIP spots left, apply to attend. - With third-party cookie deprecation on the horizon, publishers are working on deeper understandings of their audiences to [drive ad performance and attract brands](. Sponsored by Sovrn. - There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re [adopting global data strategies]( to succeed in it. Sponsored by Eyeota. Top Stories Ivy Liu [Brands in Culture]( [Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act]( As the Respect for Marriage Act (RFMA) heads to the Senate cutting room floor, brands roll out campaigns in response. howdy! [Privacy]( [The Rundown: Twitter's whistleblower highlights concerns with Chinese ad revenue, security concerns in Senate hearing]( Twitter’s former head of security Peiter Zatko says the company has put profits ahead of user safety while failing to address key concerns. [Sponsored by Activision Blizzard]( [What gaming habits teach marketers about media consumption]( Understanding how users interact and engage with gaming gives marketers insights into players’ current and future media consumption trends. Advertisement howdy! [Business of TV]( [Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval]( This week’s Future of TV Briefing checks in on where the TV advertising industry’s measurement shift stands heading into the new season. [Sponsored by Skimlinks]( [Survey: How are you approaching affiliate marketing?]( Publishers, as the pandemic-spurred e-commerce spending growth slows, we want to know: How are you approaching affiliate marketing in 2022? howdy! [Retail Media]( [Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future]( McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve them. Advertisement [Sponsored by Trusted Media Brands]( [How brands are boosting Gen Z and millennial engagement on TikTok]( Advertisers are using TikTok’s power to build brand awareness and influence purchases through viral trends and partnerships. howdy! [Brands in Culture]( [DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos]( Truly, a DTC skincare brand launched in 2019 that offers a range of skin care products for Gen Z and Millenials, has been using TikTok in a bid to increase the brand awareness of its products. howdy! [Strategizing for the Future]( [Inside one prediction for how marketers' strategies could be reshaped next year]( In research firm WARC’s latest Future of Strategy report, marketing strategists discussed some of the biggest economic challenges and industry trends they are facing in the upcoming year. [All Latest Stories]( [Navigating Economic Instability]( [The season of change: Digiday’s editors recap summer 2022’s top trends in media]( On the latest episode of the Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson recap the recent trends and changes that occurred in the media industry. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](