As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites

The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape. September 09, 2022 The ascendance of the esports CFO is the result of [several recent and significant shifts]( in the esports business landscape. Additional coverage: - The FTC [began the next step in its process]( of gathering information that will help inform whether to propose new privacy regulations for how companies can collect, use and share consumer data for business purposes. - TikTok is [rolling out three new features]( ahead of the holiday shopping season that the platform hopes will make it easier for consumers to discover and purchase products. - Student loan forgiveness can help alleviate some journalists' debt, but it [won't fix the underlying problem]( of high tuition and low salaries. Other things to know about - Join us virtually on September 27 for [DMEXCO x Digiday Online](, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Salon and more. - Advertisers are using TikTok’s power to [build brand awareness and influence purchases]( through viral trends and partnerships. Sponsored by Trusted Media Brands. - Brands expect streaming platforms to [pair their ads with high-quality content]( that resonates with viewers. Sponsored by Dailymotion. Top Stories Ivy Liu [Gaming & Esports]( [As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites]( The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape. howdy! [Privacy]( [The Rundown: The FTC begins its fact-finding process for potential data privacy rules with its first public forum]( The federal agency’s first public forum is part of a lengthy process required before approving any potential new regulations. [Sponsored by Activision Blizzard Media]( [What gaming habits teach marketers about media consumption]( Understanding how users interact and engage with gaming gives marketers insights into players’ current and future media consumption trends. Advertisement howdy! [Marketing on TikTok]( [Marketers look to TikTok's new video ad offerings ahead of this year's busy holiday shopping season]( Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos. [Sponsored by Trusted Media Brands]( [Why brands are investing in TikTok to reach Gen Z and millennials]( TikTok offers brands access to audiences that are particularly receptive to targeted advertising, especially Gen Z and millennial users. Advertisers are leveraging the platform’s power to build brand awareness and influence purchase decisions by making the most of TikTok’s tools and viral trends. howdy! [Modern Newsroom]( [How high tuition costs and low salaries lead to painful student debt for some journalists]( Student loan forgiveness can help alleviate some journalists’ debt, but it won’t fix the underlying problem of high tuition and low salaries. Advertisement [Sponsored by MNTN]( [How CTV advertisers are preparing for the holidays in 2022]( CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers. howdy! [Agency Culture]( [How agencies are using AI to innovate for clients and work faster]( Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. howdy! [Digiday+]( [Media Briefing: How the digital media industry spent the summer]( Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. [All Latest Stories]( [Programming & Production]( [How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet]( Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](