Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they're hearing

The hiring ofJeremi Gorman and Peter Naylor, two highly regarded digital and streaming veterans, is providing buyers with some answers, even if they don’t like them all — like the shock of an asked-for $65 CPM. September 01, 2022 Netflix's move to hire a dynamic duo to oversee its global ad sales ambitions couldn't come at a better — or worse — time. At last, media buyers are [finally getting the information they need]( to start making plans to spend clients' ad dollars on what's been a highly anticipated launch. Additional coverage: - As Snap Inc. undergoes major restructuring, marketers say the company has a chance to [refocus the social platform]( around its key differentiators such as augmented reality. - It's time for another round of media company matchmakers, as we predict where the M&A story goes next. More in this [Digiday+ Media Briefing](. - ANA is [launching a website]( in collaboration with the Better Business Bureau that represents the next step in the group's efforts to combat the growing scourge of hate speech. - From "Shark Tank" to TikTok, DTC cookie brand Deux is [building a community]( of Gen Z consumers through influencers, social and OOH. Other things to know about - Join us virtually on September 27 for [DMEXCO x Digiday Online](, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Snap and more. - [Register for this virtual event]( on September 14 at 1 p.m. EDT to learn how marketers are refining data management strategies while strengthening post-cookie plays. Sponsored by Adobe. - Advertisers, as the way of thinking about affiliates and how they can support advertisers expands, we want to know [how you’re approaching partner marketing for 2023](. Sponsored by Awin. Top Stories [Business of TV]( [Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they're hearing]( The hiring ofJeremi Gorman and Peter Naylor, two highly regarded digital and streaming veterans, is providing buyers with some answers, even if they don’t like them all — like the shock of an asked-for $65 CPM. howdy! [Marketing on Platforms]( [As Snap restructures, marketers believe it should focus on augmented reality as it differentiates the platform]( As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality. [Sponsored by OpenWeb]( [How community engagement is making publishers more attractive to advertisers]( Advertisers value returning visitors, which encourages publishers to create authentic communities and maximize reader engagement. Advertisement howdy! [Digiday+]( [Media Briefing: Media company matchmakers, September 2022 edition]( It’s time for another round of media company matchmakers as we predict where the M&A story goes next. [Sponsored by LG Ads]( [Why advertisers are turning to FAST channels]( FAST channels are helping brands find relevant audiences that are more open to personally targeted ads than traditional TV viewers. howdy! [Brand Safety]( [ANA creates an educational program to target online hate speech]( Launching a website in collaboration with the Better Business Bureau represents the next step in the ANA’s efforts to combat the growing scourge of hate speech. Advertisement [Sponsored by MNTN]( [How marketers are preparing for CTV’s next evolution]( Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. howdy! [Marketing on Platforms]( [DTC cookie brand Deux picks social, OOH to reach Gen Z]( From “Shark Tank” to TikTok, Deux is building a community of Gen Z consumers through influencers, social and OOH. howdy! [Privacy]( [As the FTC begins its lawsuit against Kochava, some see the 'warning sign' to ad-tech while others see an uphill battle]( The agency has traditionally focused more on larger companies, but some think the battle is moving further down the ad-tech supply chain. [All Latest Stories]( [Equality and Opportunity]( [Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers]( The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](