'Further complicate the Twitter-Musk litigation': Ad execs seek to understand specifics of Twitter whistleblower's claims for advertisers

Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so far has been vague. August 24, 2022 Agencies want to understand the specifics of the security claims made against Twitter to better assess [how to hold the social media platform accountable]( where necessary as well as how to guide clients. So far, they said, the public response from Twitter has been vague. Additional coverage: - It may feel like everyone in advertising is using a data clean room these days, but [that couldn’t be further from the truth](. - This week's [Digiday+ Future of TV Briefing]( explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers. - Esports audiences are accustomed to watching streams free of charge, which makes monetizing media rights a challenge in the industry. But ad network Thece is [trying to change that]( with a "many to many" broadcast model. - As TikTok grows in popularity, temporary tattoo brand Inkbox is [shifting its social strategy]( to leverage the short-form video app. Other things to know about - [Join us at the Digiday Publishing Summit]( from September 19-21 in Miami to hear from an influential group of publishing execs on how media organizations are building a more sustainable future. - Responding to climbing marketing costs, marketers are [reaching for long-term customer loyalty]( — and dividends on the work they’re doing now. Sponsored by Vericast. - [Download this new guide]( to learn how publishers are safeguarding ad quality and outsmarting fraudsters. Sponsored by GeoEdge. Top Stories Ivy Liu [Marketing on Platforms]( ['Further complicate the Twitter-Musk litigation': Ad execs seek to understand specifics of Twitter whistleblower's claims for advertisers]( Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so far has been vague. howdy! [The Programmatic Marketer]( [The Rundown: The hope, hype and reality of data clean rooms]( It may feel like everyone in advertising is using a data clean room these days, but that couldn’t be further from the truth. [Sponsored by Alliant]( [How advanced TV is putting audience data in advertisers’ toolkits]( Using the same data as they do for their video, display, social and audio channels, brands and agencies are adding advanced TV to their omnichannel mix. Advertisement howdy! [Business of TV]( [Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?]( This week’s Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers. [Sponsored by LG Ads]( [FAST channels offer new opportunities for TV advertisers]( Marketers are finding new viewers through free ad-supported TV, an audience often unreachable through linear advertising. howdy! [Gaming & Esports]( [This ad network is sidestepping esports' media rights problems with a "many to many" broadcast model]( Thece’s CEO described the approach as a form of “alternative media rights,” building value by offering advertisers access to StarLeague’s horde of smaller streamers, rather than via media rights to the content itself. Advertisement [Sponsored by Activision Blizzard]( [Why gaming demands attention from marketers]( Understanding how audiences are interacting and engaging with gaming provides marketers with better insights into current and future media consumption trends. howdy! [Marketing on TikTok]( [Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok]( As TikTok grows in popularity, temporary tattoo brand Inkbox is shifting its social strategy to leverage the short-form video app. howdy! [DTC Era]( [How and why DTC advertising hasn't cooled off as much as once thought]( More than a year after Apple’s ATT move, DTC is expanding again, with TikTok the primary beneficiary. [All Latest Stories]( [Navigating Economic Instability]( [How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery]( The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](