BuzzFeed expands first-party data product Lighthouse to international markets

BuzzFeed is bringing its first-party data services suite to the UK, Canada, Australia and Latin America. August 15, 2022 BuzzFeed is [bringing its first-party data services suite]( to the UK, Canada, Australia and Latin America. Additional coverage: - What do you need to know about the FTC's latest crackdown concerning privacy? [Digiday is giving you the rundown.]( - The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this -- especially at agencies. More in this [Digiday+ Media Buying Briefing](. - Brand safety continues to be one of the more nuanced discussions in online advertising. The [same can’t be said]( for the tech application of it. - There's a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google's plan to kill the third-party cookie. [This is according to Digiday+ Research](, which surveyed industry leaders just days after Google delayed the end of the cookie yet again. - Hilton wants to re-energize people's enthusiasm for travel by offering unique travel experiences. The brand is [doing just that with Hilton on the Green]( -- a pop-up stay right in the middle of the golf course. - As remote and hybrid work becomes the norm, performance marketing agency Gupta Media is [asking staff to spend more time in the field]( to boost company culture. - In [today's DealBook](: Truth Social acquisition extended, Lyft's new media division, Axios bought by Cox and more. Other things to know about - [Join us at the Digiday Publishing Summit]( from September 19-21 in Miami to hear from top publishing execs on how media organizations are building a more sustainable future. - No publisher can recession-proof their business, but they are working to [stand out to advertisers during tough economic times]( with the promise of engaged reader communities. Sponsored by OpenWeb. - FAST channel viewers are more open to personally targeted ads than other viewers, and smart TV technology is [helping brands find relevant audiences](. Sponsored by LG Ad Solutions. Top Stories [Life Beyond the Cookie]( [BuzzFeed expands first-party data product Lighthouse to international markets]( BuzzFeed is bringing its first-party data services suite to the UK, Canada, Australia and Latin America. howdy! [Data Regulation]( [The Rundown: What you need to know about the FTC's latest privacy crackdown]( Last week the charges of “commercial surveillance” and “lax data security” were leveled against those whose main stock in trade is internet-user information by the Federal Trade Commission. [Sponsored by Vericast]( [How brands are responding to the increasing cost of marketing]( Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis]( The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this – especially at agencies. [Sponsored by Alliant]( [How brands are improving audience strategies for advanced TV]( Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact. howdy! [Brand Safety]( ['A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots]( Brand safety continues to be one of the more nuanced discussions in online advertising. The same can’t be said for the tech application of it. Advertisement [Sponsored by One Trust]( [How brands are competing by prioritizing trust and consent in their UX]( Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation]( There’s a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google’s plan to kill the third-party cookie. howdy! [Brands in Culture]( [Hilton looks to new and emerging customers to re-up enthusiasm for travel]( Hilton wants to re-energize people’s enthusiasm for travel by offering unique travel experiences. The brand is doing just that with Hilton on the Green — a pop-up stay right in the middle of the golf course. [All Latest Stories]( [Navigating Economic Instability]( [Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales]( In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](