'Lack of commercial incentive': Google's third-party cookie delay is a flip to procrastinators

Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. August 09, 2022 Barely a week has passed since the announcement that the third-party cookie's execution has been stayed further and there's already evidence that [ad execs are using it as an excuse]( to slow down preparation plans. Additional coverage: - Global chief Megan Clarken explains how IPONWEB will [advance Criteo's retail media]( play as third-party cookies continue the long march towards deprecation. - Vox Media expanded the purview of CRO Ryan Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. He talks about this and more in the [latest episode of the Digiday Podcast](. - Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. Read more in [this week's Marketing Briefing](. - Publishers including Bloomberg, Forbes, Fortune, Gizmodo and Money are [investing in more reporters]( to cover cryptocurrencies and the blockchain. - Google and Samsung have [released their latest co-marketing effort](, which takes advantage of early-aughts nostalgia and taps TikToker Addison Rae as a muse for the Gen-Z crowd. - Sectors that took off earlier in the pandemic are [seeing a slowdown in advertising spend]( as companies face a possible recession. Other things to know about - The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing, honoring industry-leading work from Edelman, VICE, HP and more. [Learn more here and submit before August 19 to save on entries](. - A recent consumer survey shows consumers are looking for brands to [offer more than corporate commitments or DE&I-related ad copy](. Sponsored by Amazon Ads. - Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, [employers risk losing high performers and potential candidates](. Sponsored by Alexander Group. Top Stories [Life Beyond the Cookie]( ['Lack of commercial incentive': Google's third-party cookie delay is a flip to procrastinators]( Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. howdy! [Data Regulation]( [Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head]( Global chief Megan Clarken explains how IPONWEB will advance Criteo’s retail media play as third-party cookies continue the long march towards deprecation. [Sponsored by Vericast]( [How brands are responding to the increasing cost of marketing]( Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Advertisement howdy! [Navigating Economic Instability]( [Vox Media's Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales]( In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. [Sponsored by Rollworks]( [How marketing teams can weather the next marketplace storm]( Focusing on high-quality opportunities and identifying adaptable strategies can help marketers thrive during volatile times. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: 'A very nervous bunch of CMOs': How the ripple effects of the current uncertainty is affecting the ad industry]( Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. Advertisement [Sponsored by Eyeota]( [Why agencies are taking an international approach to ensure success after cookies]( There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it. howdy! [Modern Newsroom]( [Publishers invest in more crypto reporters]( Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain. howdy! [Marketing on Platforms]( [Why Google and Samsung partnered with TikTok personality Addison Rae for ’90s nostalgia-filled campaign]( The new campaign taps TikToker Addison Rae to explain Samsung Galaxy Android-powered devices and the apps and services Google offers on them. [All Latest Stories]( [Navigating Economic Instability]( [Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales]( In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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