Instagram will shut down its affiliate commerce program on Aug. 31

Instagram started officially testing the affiliate program in July 2021 and expanded it to its short-form vertical video product Reels in March. August 05, 2022 Instagram has notified creators that it will be [eliminating its affiliate commerce program]( on Aug. 31, according to creator industry executives. Additional coverage: - Ad tech firm Quantcast has [reduced headcount by 6%]( across its global footprint, Digiday has learned. - Seller-defined audiences [are one of a cacophony of alternatives]( to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. But SDAs' path is not clear-cut. - ESPN and BSSP have teamed up for their [first live-action collaboration]( on a new campaign to attract fantasy football players. - Marketers have long seen a gold mine in Pinterest that many felt was left nascent. But as the platform has hastened its expansion of advertising offerings, media buyers [say it has a ways to go]( to compete in the commerce race. - With the auto ad marketplace confused by shortages, Max Connect [offers up a new platform]( to help optimize and generate better conversion rates. - As live esports events make a gradual return, organizers have struggled to make them attractive to an audience accustomed to spectating from the air-conditioned comfort of their computer rooms. By capitalizing on the passion of the fighting game community, this weekend’s upcoming Evolution Championship Series [might crack the code](. Other things to know about - [Join us at the Digiday Publishing Summit]( from September 19-21 in Miami to hear from top publishing execs on how media organizations are building a more sustainable future. - [Download this report]( to learn how agencies are leading the way into the future of data-driven personalization. Sponsored by Resonate. - Brands are using first-party data to [identify and target and acquire previously unknown customers]( who look and shop like their current customers. Sponsored by Wiland. Top Stories [Streaming Outside The Box]( [Instagram will shut down its affiliate commerce program on Aug. 31]( Instagram started officially testing the affiliate program in July 2021 and expanded it to its short-form vertical video product Reels in March. howdy! [Managing Through Crisis]( [Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather]( Layoffs spread to the ad tech tier as the industry braces itself for turbulent times. [Sponsored by Sovrn]( [Publishers are attracting more advertisers with a deeper understanding of audiences]( Publishers are working to gain deeper knowledge of visitor behavior, providing an ideal environment for successful campaigns. Advertisement howdy! [Life Beyond the Cookie]( [As Google's demise of third-party cookies drags, debate over seller-defined audiences hardens]( Seller-defined audiences are one of a cacophony of alternatives to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. But SDAs’ path is not clear-cut. [Sponsored by Amazon Ads]( [Streaming audio has become an increasingly vital part of marketers’ media mix]( Ad-supported audio content is helping to grow brand awareness, favorability and purchase intent. howdy! [Content & Commerce]( [How Pinterest hopes to catch up to the e-commerce boom]( Long before the pandemic-driven e-commerce boom, marketers saw a gold mine in Pinterest that many felt was left nascent. But as the platform has hastened its expansion of advertising offerings, media buyers say it has a ways to go to compete with every other platform entering the commerce race. Advertisement [Sponsored by Genius Sports]( [How live sports data is a game-changer for advertising]( Marketers are employing live sports data in their campaigns to increase audience engagement and loyalty. howdy! [Evolving Agencies]( [Agency offers up new optimization tool as auto advertisers seek the right balance of spend]( With the auto ad marketplace confused by shortages, Max Connect offers up a new platform to help optimize and generate better conversion rates. howdy! [Gaming & Esports]( [How fighting game events could provide a blueprint for success in live esports]( Brand partnerships have always been a part of Evo, but his time around, the organizers plan to more explicitly differentiate between the actual tournament and a combined trade show/convention, splitting them into separate exhibit halls to make it easier for brand partners such as Sony INZONE and FreshCut to engage with attendees. 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