Privacy Sandbox trialists eye a much-needed boost in data after scaled testing starts

Google Chrome says it’s still really serious about removing third-party cookies, even if it can’t seem to commit to an actual deadline. August 04, 2022 Google Chrome says it's still really serious about removing third-party cookies, even if it [can’t seem to commit]( to an actual deadline -- they swear this time. Additional coverage: - In this week's [Digiday+ Media Briefing](, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher's plan to start selling standard display ads next month. - A Digiday survey revealed that more agency professionals are posting on social media on behalf of their clients on a daily basis. But the survey results [failed to reveal a reason why](. - Startup news org Grid has hired three journalists to [ramp up coverage]( leading into the elections in November. - Fix & Fogg, a start-up specializing in nut butters, is [working to grow brand awareness]( through collaborations with influencers and top food brands. Other things to know about - Join us from October 12-14 in Palm Springs, for the [Digiday Media Buying Summit: The Programmatic Buyer,]( where we'll bring together an influential group of agency leaders to dive deep into the challenges and opportunities facing the industry and offer actionable insights. - Brands are [adapting to a world where it costs more to do business]( by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Sponsored by Vericast. - [Download this new guide]( to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. Sponsored by Wiland. Top Stories Ivy Liu [Life Beyond the Cookie]( [Privacy Sandbox trialists eye a much-needed boost in data after scaled testing starts]( Google Chrome says it’s still really serious about removing third-party cookies, even if it can’t seem to commit to an actual deadline. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Axios enters the banner ad business]( In this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher’s plan to start selling standard display ads next month. [Sponsored by One Trust]( [Marketers waiting to transition away from cookies will (still) be left behind]( Even as Google delays its much-covered cookie deprecation, marketing teams are persisting with new plans rather than face a last-minute crunch. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: More agencies are posting on social every day – but is it just for show?]( A Digiday survey revealed that more agency professionals are posting on social media on behalf of their clients on a daily basis. But the survey results failed to reveal a reason why. [Sponsored by Eyeota]( [Why agencies are taking an international approach to ensure success after cookies]( There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it. howdy! [Modern Newsroom]( [Grid hires 3 journalists to boost political, news coverage ahead of midterms]( Startup news org Grid has hired three journalists to ramp up coverage leading into the elections in November. Advertisement [Sponsored by Alliant]( [How brands are improving audience strategies for advanced TV]( Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact. howdy! [Marketing on Platforms]( [Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S.]( Fix & Fogg, a start-up specializing in nut butters, is working to grow brand awareness through collaborations with influencers and top food brands. howdy! [Privacy]( [Apple is building a demand-side platform]( For some time now, Apple has given the impression that it doesn’t like online advertising. [All Latest Stories]( [Navigating Economic Instability]( [‘It takes ingenuity to survive’: How The Daily Beast’s Mia Libby is bracing for an economic slowdown]( The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](