The global ad spending slowdown is real as online media platforms brace for downturn

Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too. July 29, 2022 Cutbacks aren't just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now [starting to feel the crunch too](. Additional coverage: - Roku revealed it saw advertisers [pull back from the scatter market]( in the latter half of the second quarter. - Building up a library of original games could help [increase the variety and scale]( of Netflix's available ad inventory, particularly as in-game advertising becomes a more fully developed channel. - Subscription-based pet health care startup Fuzzy has [leaned into direct mail](, ramping up spend from 10% this time last year to up to 40% of marketing spend today. - Booking.com is [kicking off its "Summer of 'Yeah'" campaign]( with a series of "Smiley Stays" across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol. - Popular gaming streamer and YouTuber Ali “SypherPK” Hassan has [opened a dedicated Fortnite Creative mapmaking division]( in Oni Studios. - Publishers' secondary market strategy: What happens when the [monetary appeal of NFTs isn't enough](? Other things to know about - Open for entries: The [Digiday Awards]( recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes DoorDash, TikTok, Pepsi and more. - Teams casting cookies in leading roles have little time left to identify alternatives. [Activating first-party data]( is the replacement to which many marketers are turning. Sponsored by OneTrust. - Download this new guide to learn how publishers are [identifying, flagging and preventing clickbait]( from damaging their UX and revenue. Sponsored by GeoEdge. Top Stories Ivy Liu [Navigating Economic Instability]( [The global ad spending slowdown is real as online media platforms brace for downturn]( Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too. howdy! [Business of TV]( [The Rundown: Roku reports advertising slowdown in the second quarter]( Roku revealed it saw advertisers pull back from the scatter market in the latter half of the second quarter. [Sponsored by GeoEdge]( [For publishers, the clickbait threat is a clear and present danger]( The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue. Advertisement howdy! [Gaming & Esports]( [Why succeeding in gaming is critical for Netflix's long-term plans]( Building up a library of original games could help increase the variety and scale of Netflix’s available ad inventory, particularly as in-game advertising becomes a more fully developed channel. [Sponsored by MNTN]( [Why marketers are reframing CTV creative management and measurement]( Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers. howdy! [Experimental Channels]( [How a startup pet health company is using direct mail to break through the noisy digital landscape]( Subscription-based pet health care startup Fuzzy has leaned into direct mail, ramping up spend from 10% this time last year to up to 40% of marketing spend today. Advertisement [Sponsored by Daily Motion]( [For streaming platforms content is king for both audiences and advertisers]( Streaming platforms are ramping up their content moderation to stop advertisers from pulling ads. howdy! [Marketing on Platforms]( [Booking.com looks to stand out with Smiley brand as consumers return to travel]( Booking.com is kicking off its “Summer of ‘Yeah'” campaign with a series of “Smiley Stays” across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol. howdy! [Gaming & Esports]( [How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers]( What sets Hassan’s studio apart from the competition is its ability to seamlessly disseminate the worlds it builds. [All Latest Stories]( [Future of Work]( [‘The people doing the work suffered’: The Return Podcast, episode 1]( As the first day back to in-person work approaches for an advertising agency, The Return host Kimeko McCoy talks emotions, pandemic safety and more. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](