‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending

What better time to pause and take stock of what’s happened and what it all means for the future. July 07, 2022 In the weeks since the U.S. Supreme Court [overturned Roe v. Wade](, pro-choice groups such as Planned Parenthood and others are increasing online advertising around the topic of abortion to build momentum and educate people about changes nationally and in various states. Additional coverage: - It pays to be a rational optimist for marketers these days. After all, this downturn will eventually recover. Then again, it's hard to be optimistic when there’s no end in sight. At best, there’s a recession next year. At worst, this may be the beginning of a depression. For now, all marketers can do is make educated bets. [Read more]( about what might be ahead here. - In this week’s [Digiday+ Media Briefing](, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022. - Working with creators [has helped Bleacher Report's social-first vertical]( bring in additional advertising and sponsorship revenue. - Hippo, the home insurance provider founded in 2015, is using YouTube, Twitter and streaming to introduce its brand to homeowners with its first brand campaign. [Read more]( about the strategy. - How beauty brands [are confronting the reality]( of providing abortion access. - Is tying C-suite bonuses to DEI [targets the answer]( to greater workplace equality? Other things to know about - Join us July 28 for the [Digiday Publisher Golf Outing]( to connect with publishing leaders over a casual round of golf followed by networking functions. If you're not ready for the course, passes are also available to attend our golf clinic for beginners. - [Download this guide]( to learn the essential tactics publishers need to know to maintain programmatic revenue along with ad quality. Sponsored by GeoEdge. - The intent indicated by app engagement data is enabling marketers to [glean a comprehensive understanding of their target audiences](. Sponsored by T-Mobile. Top Stories [Managing Through Crisis]( [‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending]( What better time to pause and take stock of what’s happened and what it all means for the future. howdy! [Duopoly]( [How Planned Parenthood has increased ad spend with Meta, TikTok amid Roe vs. Wade overturn]( In the weeks since the U.S. Supreme Court overturned Roe v. Wade, pro-choice groups such as Planned Parenthood and others are increasing online advertising around the topic of abortion to build momentum and educate people about changes nationally and in various states. The organization’s ads in states like Ohio, Kansas and Louisiana have encouraged people […] [Sponsored by MNTN]( [How marketers are shaping CTV creative management and measurement]( As advertisers celebrate access to the TV screen, they’re scrambling to create the ads they need to show up and compete for audience attention. Advertisement howdy! [Evolving Agencies]( [Horizon Media jumps into the burgeoning B2B media agency space]( As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them. [Sponsored by PCH]( [First-party data is unlocking the cookieless ecosystem for brands]( Brands are investing in first-party data to keep consumer connections intact but may require partners to help in this effort. howdy! [Streaming Outside The Box]( [House of Highlights’ creator-led content triples revenue]( Working with creators has helped Bleacher Report’s social-first vertical bring in additional advertising and sponsorship revenue. Advertisement [Sponsored by Wrike]( [Improving workflow and collaboration in a changing environment]( Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. howdy! [Equality and Opportunity]( [Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?]( A growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. howdy! [Beyond Ads]( [Why home insurance provider Hippo wants to connect with customers emotionally with its new campaign]( The company is focused on video spots to do so as it is looking to make an emotional connection. [All Latest Stories]( [Business of TV]( [GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started]( WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](