Horizon Media jumps into the burgeoning B2B media agency space

As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them. July 06, 2022 As the threat of a global recession tightens like a coiling python, more companies are [taking the precautionary step]( of improving their business-to-business marketing chops. That includes Horizon Media, the largest independent media agency in the business. Read more about its strategy. Additional coverage: - This week's [Digiday+ Future of TV Briefing]( recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for the second half of the year. - Agencies are [more likely to post on Instagram]( on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the platform's brand-building value has declined. - "Greenwashing" [dominated public discourse]( at Cannes Lions this year, but trumpeting the power of tech isn't enough without human commitment. Other things to know about - Just announced: Join us for the [Digiday Publishing Summit]( in Miami from September 19-21 to hear how media companies are building and adapting their business models to address the current economic climate. Secure your passes by July 12 to receive the best rate. - Generations young and old are sharing their favorite shows and movies, allowing brands to [create better connections with consumers](. Sponsored by WarnerMedia. - Brands are leveraging digitized loyalty points, gift cards and other rewards to [personalize and streamline the customer experience](, encouraging loyalty. Sponsored by Blackhawk. Top Stories Ivy Liu [Evolving Agencies]( [Horizon Media jumps into the burgeoning B2B media agency space]( As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: How the future of TV is shaping up so far in 2022]( This week’s Future of TV Briefing recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for the second half of the year. [Sponsored by Wrike]( [Improving workflow and collaboration in a changing environment]( Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Agencies are more likely to use Instagram for clients, but it loses brand-building clout]( Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the platform’s brand-building value has declined. [Sponsored by Piano]( [The publisher guide to fighting subscriber churn and winning back customers]( Rather than reacting to recently churned or likely-to-churn subscribers, publishers are focusing on optimizing the customer experience where churn is most likely to occur. howdy! [The Confessions]( [Confessions of a sustainability advocate: 'We're dusting when the building is falling down']( ‘Greenwashing’ dominated public discourse at Cannes Lions this year, but trumpeting the power of tech isn’t enough without human commitment. Advertisement [Sponsored by GeoEdge]( [How publishers are winning the fight against clickbait]( Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from ending on their sites. howdy! [Streaming Outside The Box]( [How short-form video creators like TikTok stars are playing the revenue diversification long game]( During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators. howdy! [Gaming & Esports]( ['If someone wants to hate us for that, I’ll welcome it': Misfits Gaming CEO Ben Spoont debriefs on esports industry's muted Roe response]( Overall, the esports industry has had a muted response to the overturning of Roe v. Wade. Ben Spoont, CEO of Misfits Gaming, sat down to talk about why he’s bucking that trend and his own thoughts on the esports industry’s reaction to the news. [All Latest Stories]( [Business of TV]( [GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started]( WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](