'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy

Crypto companies are focused on billboards for brand awareness, legitimacy. June 10, 2022 Last fall, cryptic messages began showing atop the iconic Columbus Circle billboard in New York City. Along with the temperature and time, the sign at first showed words from a now-famous white paper written by Satoshi Nakamoto, the pseudonym for the creator of bitcoin. Later, it started displaying “dad jokes” like: “What do you call a crypto turkey? A HODL HODL HODL.” [Turned out it was all an ad]( for the crypto exchange Gemini, which bought a three-year lease for the billboard. (The company has been buying out-of-home ads since 2019; it ran ads on Los Angeles buses that promised: “Crypto without chaos.”) Additional coverage: - "We're looking at a downturn and a slowdown, we don't see a recession," according to Zeta cofounder and CEO David Steinberg. He [shares this and other reflections]( on the quarter. - How Full Squad Gaming's influencer-powered approach [reflects the future]( of gaming and esports media. - While several agency execs say clients [aren’t yet looking to pull back]( on ad spending, they are aiming to be more pragmatic in the second half of the year as well as next year. - What if...things [turned out differently]( for AppNexus? The could've beens are vast; all hypotheticals involve a fair amount of speculation; though AppNexus’ history is littered with a series of near misses and close calls that make the could've-been-list nearly endless. - Time is projecting its events business will [bring in at least $10 million]( in revenue this year for the first time. Other things to know about - The [Digiday Technology Awards]( are your chance to gain valuable recognition as the best in tech. We've added new categories including Best Payment Solution, Best Measurement Solution, Best Partner Clean Room and more. Submit by June 24 to receive the best rate on entries. - By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are [persuading consumers to click](. Sponsored by Seedtag. - A customer-centric creative approach [combines learnings from past campaigns]( with audience insight specific to creative elements. Sponsored by Amazon Ads. Top Stories Ivy Liu [Brands in Culture]( ['Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy]( Crypto companies are focused on billboards for brand awareness, legitimacy. howdy! [Managing Through Crisis]( ['Three months ago everybody thought the world was the limit, now everyone thinks it's over': Reflections on the quarter with Zeta CEO David Steinberg]( “We’re looking at a downturn and a slowdown, we don’t see a recession,” according to Zeta cofounder and CEO David Steinberg. He shares this and other reflections on the quarter. [Sponsored by Alexander Group]( [Businesses are cultivating thoughtful career pathways to decrease turnover]( Organizations that help employees chart unique career paths are unlocking anti-churn advantages in a competitive landscape. Advertisement howdy! [Gaming & Esports]( [How Full Squad Gaming's influencer-powered approach reflects the future of gaming and esports media]( FSG is not the only gaming-endemic media company to claim to connect gaming with popular culture at large. What truly sets it apart from other endemic news operations is its unabashedly influencer-powered image. [Sponsored by Iris TV]( [The marketer’s guide to contextual video]( Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. howdy! [Managing Through Crisis]( ['More pressure on performance': Recession fears have advertisers aiming for conservative budgets, needing more hand-holding]( While several agency execs say clients aren’t yet looking to pull back on ad spending, they are aiming to be more pragmatic in the second half of the year as well as next year. Advertisement [Sponsored by Heimatlas]( [Why securing valuable tech resources is so important for media companies]( Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. howdy! [The Programmatic Marketer]( [What if... things turned out differently for AppNexus]( All hypotheticals involve a fair amount of speculation; this one may contain more than most thanks to AppNexus’ history being littered with a series of near misses and close calls for reasons both in and outside its control. howdy! [Managing Through Crisis]( [‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty]( The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done. [All Latest Stories]( [Life Beyond the Cookie]( [Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies]( Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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