Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

Apple’s WWDC announcements fall short of earlier fears that Private Relay will become a default feature June 07, 2022 The kick-off date for Apple's Worldwide Developer Conference has been one the digital advertising industry has circled on its collective calendar with a sense of trepidation. So far, so good this year. [Read more here.]( Additional coverage: - Vox Media [launches its own SSP](. - Digiday surveyed agency and brand pros about third-party cookie concern and what they're doing about it. The results [revealed widespread uncertainty](. - Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in [the latest episode of the Digiday Podcast](. - CoinDesk's participation token is not only gamifying its Consensus conference, but it can [give advertisers more insight]( into their sponsorships' performance. - Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also [rethinking what their ad dollars]( on Facebook and Instagram can do. Other things to know about - Join us July 28 at the [Digiday Publisher Golf Outing]( for a chance to connect with publishing leaders over a casual round of golf and networking functions. Secure your tickets while they are available. - In the wake of the pandemic and the midst of the Great Resignation, the need for [streamlined and straightforward collaboration strategies and tools for marketing teams]( is paramount. Sponsored by Wrike. - Advertisers are paying a premium to ensure that engaged audiences see their ads; to capture that spend, publishers are [moving beyond basic viewability insights](. Sponsored by Sovrn. Top Stories [Identity Crisis]( [Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected]( Apple’s WWDC announcements fall short of earlier fears that Private Relay will become a default feature howdy! [The Programmatic Publisher]( [‘Masters of our domain’: Vox Media launches its own SSP]( If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever. [Sponsored by Browsi]( [Publishers are striving for a stronger UX without starving ad revenue]( Stuffing a website with too many ads can cause publishers to lose their audience, but getting rid of them risks running the revenue well dry. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram]( While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. [Sponsored by One Trust]( [How brands are competing by prioritizing trust and consent in their UX]( Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages. howdy! [Life Beyond the Cookie]( [Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies]( Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. Advertisement [Sponsored by Wiland]( [Tactics for taking first-party data beyond personalization]( Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. howdy! [Publishing on the Blockchain]( [The Rundown: How CoinDesk is using crypto tokens for in-person event sponsorship deals]( CoinDesk’s participation token is not only gamifying its Consensus conference, but it can give advertisers more insight into their sponsorships’ performance. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Cookie concern is real – 71% of agency, brand execs worried and don't know what's next]( Digiday surveyed agency and brand pros about third-party cookie concern and what they’re doing about it. The results revealed widespread uncertainty. [All Latest Stories]( [Life Beyond the Cookie]( [Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies]( Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](