Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group said earlier this week that it entered into a global partnership with attention firm Lumen Research to create a raft of tools that enable planning, buying and media optimization around attention metrics. [Read more here](. Additional coverage: - [Confessions of a performance marketing agency]( exec fearful of a recession. - [Inside Vox Media’s strategy]( to incorporate e-commerce into its newsletters. Other things to know about - [Join this virtual forum]( on Tuesday, June 7 to hear from execs at Publicis Media, Digitas and Known as they deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN. - Brands are taking control of their customer relationships and the data they gather in order to [claim trust and consent as competitive advantages](. Sponsored by OneTrust. - Marketers are applying contextual tactics to CTV and video in order to [reach audiences while prioritizing their privacy.]( Sponsored by StackAdapt. Top Stories Ivy Liu [Future of Measurement]( [Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability]( Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. howdy! [The Confessions]( ['Getting through Q4 is my dream right now': Confessions of a performance marketing agency exec fearful of a recession]( We hear from a performance marketing agency exec on how the economic uncertainty and possible headwinds are affecting client expectations. [Sponsored by StackAdapt]( [Unlocking CTV advertising’s potential in 2022]( The state of CTV inventory and targeting is presenting marketing teams with new ways to maximize performance. Advertisement howdy! [Content & Commerce]( [A Q&A with Vox Media’s Camilla Cho on the publisher’s commerce newsletter expansion]( Vox Media is adding more commerce content to its newsletter portfolio. [Sponsored by Epsilon]( [Virtual event: How retailers are leveraging shifts in customer behavior]( Join this webinar on June 14 at 2 p.m. EDT to learn about new customer behaviors that brands can address through marketing. howdy! [Business of TV]( [The Rundown: Five (new) questions to ask about Netflix's ad-supported plans]( As anticipation grows among media buyers and marketers for Netflix’s expected automated ad offerings, which partners will it choose to work with? And will it dive deep into addressable or go high-brow? Advertisement [Sponsored by Seedtag]( [How contextual advertising is reigniting brand trust]( Contextual targeting enables brands to deliver non-intrusive and relevant ads, helping to avoid consumer feelings of antipathy toward traditional advertising strategies. howdy! [The Programmatic Marketer]( [In ad tech, disintermediation is heating up]( The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … howdy! [Industry Trendsetters]( [Adland's verdict on the exit of Meta COO Sheryl Sandberg: 'She hung on for longer than many expected']( Sheryl Sandberg’s exit bookends a controversial yet lucrative, chapter in the Facebook story [All Latest Stories]( [Beyond Ads]( [How Front Office Sports is leveling up its branded content business through educational courses]( One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](