In ad tech, disintermediation is heating up

The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad tech has historically been inferred but not explicitly stated. Until recently, that is. [Read more here](. Additional coverage: - Sheryl Sandberg's[exit as COO from Meta]( bookends a controversial yet lucrative, chapter in the Facebook story. - [Here’s what Forbes' decision to terminate]( its SPAC plans signals in the media investment market. - In this week's [Digiday+ Media Briefing](, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. - Across the industry, client expectations of their public relations agencies [are changing](, placing a strain on the relationship. - Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to [Digiday+ research](. Also, here are [five unanswered questions]( about what that new ad offering could look like. Other things to know about - [Join this virtual forum]( next week on June 7 to hear from execs at Publicis Media, Known and Digitas as they deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN. - [Download this new guide]( to learn how marketers are taking advantage of cookieless environments today to bolster their strategies for a post-cookie future. Sponsored by Quantcast. - [Join this webinar]( on June 14 at 2 p.m. EDT to learn about new customer behaviors that brands can address through marketing. Sponsored by Epsilon. Top Stories [The Programmatic Marketer]( [In ad tech, disintermediation is heating up]( The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … howdy! [Industry Trendsetters]( [Adland's verdict on the exit of Meta COO Sheryl Sandberg: 'She hung on for longer than many expected']( Sheryl Sandberg’s exit bookends a controversial yet lucrative, chapter in the Facebook story [Sponsored by T-Mobile]( [WTF is mobility data?]( Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Advertisement howdy! [Publishing in the Platform Era]( [Industry questions value of SPACs after failings at BuzzFeed, Forbes]( What Forbes’ decision to terminate its SPAC plans signals in the media investment market [Sponsored by MNTN]( [Report: Evolving CTV creative management and measurement tactics]( CTV advertisers are navigating new challenges and opportunities presented by a growing market and potential consumer privacy changes. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: A Q&A with The Cut's Lindsay Peoples]( In this week’s Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. Advertisement [Sponsored by Iris.TV / Silverbullet]( [The marketer’s guide to contextual video]( Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. howdy! [Evolving Agencies]( ['First to be chopped from the budget': PR professionals weigh in on changing communications landscape as clients seek viral fame]( As more brands look to go viral, PR professionals sound off on how that impacts their work. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Two-thirds of brands, agencies are ready to buy ads on Netflix]( Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday research. [All Latest Stories]( [Beyond Ads]( [How Front Office Sports is leveling up its branded content business through educational courses]( One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](