‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan

Even the biggest and most lauded advertisers struggle with moving more marketing in-house. May 27, 2022 Even the biggest and most lauded advertisers [struggle with moving more marketing in-house](. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Additional coverage: - Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks. [Read more here](. - Bloomberg Media [will debut five new podcasts]( with iHeartMedia this year. Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - For publishers, personalizing email newsletters is a key tool to [drive reader engagement and create opportunities for monetization](. Sponsored by Jeeng. - Brands are leveraging digitized loyalty points, gift cards and other rewards to [personalize and streamline the customer experience, encouraging loyalty](. Sponsored by Blackhawk. Top Stories Ivy Liu [The Programmatic Marketer]( [‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan]( Even the biggest and most lauded advertisers struggle with moving more marketing in-house. howdy! [Business of TV]( [Disney taps executives to bolster audience-based advertising as a base of its business]( Disney has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent. [Sponsored by Heimatlas]( [Why securing valuable tech resources is so important for media companies]( Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. Advertisement howdy! [Equality and Opportunity]( ['This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators]( As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities. [Sponsored by MNTN]( [Report: Evolving CTV creative management and measurement tactics]( CTV advertisers are navigating new challenges and opportunities presented by a growing market and potential consumer privacy changes. howdy! [Audio Anywhere]( [Bloomberg Media will debut five new podcasts with iHeartMedia this year]( Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a three-year co-production and distribution podcast deal to create over a dozen new original shows. Advertisement [Sponsored by Wiland]( [The marketer’s guide to taking first-party data beyond personalization]( First-party data is key to post-cookie strategies. With data collaborations, brands are building acquisition audiences and driving outcomes. howdy! [Modern Newsroom]( [The pluses and pitfalls of team-led return to office approaches]( Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications. howdy! [Industry Trendsetters]( [Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year]( The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023. [All Latest Stories]( [Publishing in the Platform Era]( [Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.]( While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](