The Rundown: Google's Marketing Live announcements signal strategic priorities

Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It [suggests a strategic shift]( for the giant. Additional coverage: - This week’s Digiday+ Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple of years. [Read more here](. - Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is [using its different podcast ad formats]( to integrate audio advertising into advertisers' campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian. - Marketers [may be aware of the looming demise]( of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions, according to a new report. - As e-commerce grows, [the eCommFronts address]( data and communication issues. From our sister site, WorkLife: - WTF is [Pleasanteeism](? Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - Textual, visual and audio data from video is enabling marketers to [serve contextually relevant ads while respecting consumer privacy](. Sponsored by Dailymotion. - Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands [land at the top of shopping lists](. Sponsored by KERV. Top Stories [Marketing on Platforms]( [The Rundown: Google's Marketing Live announcements signal strategic priorities]( Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. howdy! [Business of TV]( [Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year's TV upfront market]( This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years. [Sponsored by Wiland]( [The first-party data handbook: Tactics for taking first-party data beyond personalization]( Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. Advertisement howdy! [Audio Anywhere]( [Q&A: How Vox Media’s branded content studio is working to integrate its podcast ad capabilities post-merger]( Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using the different podcast ad formats it offers to integrate audio advertising into advertisers’ campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian. [Sponsored by Kerv]( [How using video is turning passive consumer encounters into active ones]( Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. howdy! [Life Beyond the Cookie]( [Can contextual provide a better solution than cookie-replacement options, asks the MMA]( A new report in conjunction with BCG finds marketers still seem stuck in second gear when it comes to finding alternatives to cookies. Advertisement [Sponsored by Browsi]( [Publishers are striving for a stronger UX without starving ad revenue]( Stuffing a website with too many ads can cause publishers to lose their audience, but getting rid of them risks running the revenue well dry. howdy! [Platforms & Commerce]( [The Rundown: As e-commerce grows, the eCommFronts address data and communication issues]( Night Market, which specializes in guiding clients through e-commerce and retail media offerings and inventory, hosted its third annual eCommFronts beginning Tuesday through today. howdy! [Subscriptions]( [Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.]( Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. [All Latest Stories]( [Publishing in the Platform Era]( [Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.]( While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](