The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4

From sports to home, TV networks and streamers focused on new vertical media ad-supported channels and tools to measure and target those audiences. May 06, 2022 On the final day of the Interactive Advertising Bureau’s four-day NewFronts, TV networks, streaming services and digital video publishers pitched new ad-supported programming and streaming properties. A pair of measurement providers also took the stage, with one looking to sell more than measurement. [Read more here](. - Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the [Digiday Programmatic Marketing Summit](. - Activision Blizzard's Overwatch League [is borrowing a play]( from the NCAA. Read more here. - WPP and Epic Games [announced a new partnership]( to help educate WPP agencies and their clients about opportunities for brands in the metaverse. - According to analysis from Standard Media Index, upfront linear TV inventory [is getting pricier](, but not necessarily to the advantage of the networks selling it. - After 10 years of remote-first work, Hands Down Agency talks learnings and [what the future of work looks like]( post-pandemic. Other things to know about - American Eagle, Michelob ULTRA and Pepsi are just a few of the winners for the Digiday Content Marketing Awards. [Check out the full list here](. - The intent indicated by app engagement data is enabling marketers to [glean a comprehensive understanding of their target audiences](. Sponsored by T-Mobile. - Detailed and useful reporting and insights are [driving performance for agencies]( — targeting capabilities are not enough on their own. Sponsored by AdDaptive. Top Stories [Business of TV]( [The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4]( From sports to home, TV networks and streamers focused on new vertical media ad-supported channels and tools to measure and target those audiences. howdy! [The Programmatic Marketer]( [‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit]( Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the Digiday Programmatic Marketing Summit. [Sponsored by Blackhawk]( [What marketers need to know about the next frontier in consumer engagement]( Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods. Advertisement howdy! [Gaming & Esports]( [How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest]( For Activision Blizzard, Pick’em is not just a fun bonus feature for Overwatch League fans — it’s an effective marketing tool for both the OWL and Overwatch itself. [Sponsored by StackAdapt]( [Why CTV is becoming a key factor in the media mix]( Advertisers are gaining a competitive advantage with CTV by understanding its retargeting and inventory opportunities. howdy! [Evolving Agencies]( [The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse]( The holding company giant alignment with Epic will work on three tracks: one for creatives, one for executives and one for media strategists. Advertisement [Sponsored by MNTN]( [Marketers are leveraging creative refresh for CTV success]( To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences. howdy! [Business of TV]( [What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey]( According to analysis from Standard Media Index, upfront linear TV inventory is getting pricier, but not necessarily to the advantage of the networks selling it. howdy! [Agency Culture]( ['The office just needs to have a different purpose': What one agency leader has learned from 10 years of remote-first work]( After 10 years of remote-first work, Hands Down Agency talks learnings and what the future of work looks like post-pandemic. [All Latest Stories]( [Platforms & Commerce]( [With commerce at the center, how an Instagram influencer turned Amazon Live host]( Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products to help launch the Amazon Live shopping platform. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](