The Rundown: CTV platforms and ad-supported streamers kick off NewFronts Day 1

Day 1 of the four-day presentations to digital video ad buyers kicked off with a mix of TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio. May 03, 2022 The Interactive Advertising Bureau’s four-day NewFronts digital video ad pitch-palooza [kicked off Monday]( with a commingling of TV and technology. TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio, talked up the coming together of traditional TV and streaming. Additional coverage: - Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products [to help launch]( the Amazon Live shopping platform. This is part of a limited-run series covering the business of creators. [See the updating, full experience here](. - As consumers perceive an uptick in ads on connected TV platforms, [one study suggests]( the industry will speed up the adoption of overlay ads. - It’s still unclear if the metaverse will actually become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR. More in this [Digiday+ Marketing Briefing](. From our sister site, WorkLife: - We spoke to Jennifer Trzepacz, chief human resources officer at SymphonyAI, about [what it means to establish]( a hybrid work environment. Other things to know about - Join us virtually for the [Digiday Commerce for Publishers Forum]( on May 19 where we'll bring together senior publishing execs to dive deep into their current commerce strategies including everything from affiliate commerce and brand partnerships to proprietary merchandise. - Video-level data is powering contextual advertising, enabling brands to [serve relevant ads without the need for third-party cookies](. Sponsored by Dailymotion. - CTV advertisers are becoming more strategic with their ad buys, [developing increasingly audience-forward approaches]( to find success in the space. Sponsored by MNTN. Top Stories [Business of TV]( [The Rundown: CTV platforms and ad-supported streamers kick off NewFronts Day 1]( Day 1 of the four-day presentations to digital video ad buyers kicked off with a mix of TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio. howdy! [Platforms & Commerce]( [With commerce at the center, how an Instagram influencer turned Amazon Live host]( Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she’s using her knack for selling products to help launch the Amazon Live shopping platform. [Sponsored by Adcolony]( [How carriers are monetizing users and what that means for advertisers]( Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. Advertisement howdy! [Business of TV]( [Why CTV ad fatigue is real — and why overlay ads may be a solution, study]( As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry speed up adoption of overlay ads. [Sponsored by T-Mobile]( [WTF is mobility data?]( Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?]( It’s still unclear if the metaverse will become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR. Advertisement [Sponsored by Salesforce]( [Webinar: Refining a data-first strategy in the age of privacy]( Register for this virtual event on May 25 at 1 p.m. EDT exploring how marketers are approaching data and analytics to improve the customer experience in 2022. howdy! [Transparency]( [Stress, confusion and tears amid search for data clean room answers]( Paradoxically, the industry can’t seem to agree on what exactly a data clean room is, even though it is rushing to embrace the need for them. howdy! [Platforms & Commerce]( [The growing creator economy: Creators divulge the social media platforms that actually earn them money]( As more money is poured into this space, more creators and influencers will want in. And the platforms are trying to compete for their participation. [All Latest Stories]( [Platforms & Commerce]( [With commerce at the center, how an Instagram influencer turned Amazon Live host]( Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products to help launch the Amazon Live shopping platform. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](