Experts predict Apple will turn on Private Relay by default in iOS 16

Sources expect Apple to ape Goolge’s method of policing third-party code. April 27, 2022 Apple’s App Tracking Transparency anti-tracking carrot isn’t working so maybe it's stick time. That’s the view of advertising experts who predict Apple could soon start to aggressively enforce its crackdown on the excessive tracking of its customers. Read more below. - Sources [expect Apple to ape]( Google's method of policing third-party code. - GroupM [further reduced the number of brand names and operating units](, one of the main motivations behind the moves, even as cost savings will likely be achieved. - This [week’s Digiday+ Future of TV Briefing]( picks out some of the big questions that TV and streaming ad buyers are puzzling over as Netflix prepares to launch an ad-supported tier. - One Ukrainian agency [is looking to continue to contribute creative work]( to inform the public to do their part to help their country while their Ukrainian clients, who make up the majority, roughly 80%, of their clients, pause advertising. Here’s a look at what they’re doing. - Nathan Hugenberger, CTO of the independent agency, said [Known continues to refine]( its data science skills while helping DTC clients understand the value of brand advertising. From our sister site, WorkLife: - How some companies [have successfully banned meetings](. - Why personality types [play a role in job satisfaction]( and the Great Resignation. Other things to know about - Join us virtually for the [Digiday Commerce for Publishers Forum]( on May 19 where we'll bring together senior publishing execs to dive deep into their current commerce strategies including everything from affiliate commerce and brand partnerships to proprietary merchandise. - The intent indicated by app engagement data is enabling marketers to [glean a comprehensive understanding of their target audiences](. Sponsored by T-Mobile. - Advertisers are [gaining a competitive advantage with CTV]( by understanding its retargeting and inventory opportunities. Sponsored by StackAdapt. Top Stories Ivy Liu [Privacy]( [Experts predict Apple will turn on Private Relay by default in iOS 16]( Sources expect Apple to ape Goolge’s method of policing third-party code. howdy! [Evolving Agencies]( [The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolioÂ]( The media agency conglomerate further reduced the number of brand names and operating units, one of the main motivations behind the moves, even as cost-savings will likely be achieved. [Sponsored by T-Mobile]( [The marketer’s guide to mobility data]( The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Advertisement howdy! [Business of TV]( [Future of TV Briefing: 5 questions about Netflix’s ad-supported plans]( This week’s Future of TV Briefing picks out some of the big questions that TV and streaming ad buyers are puzzling over as Netflix prepares to launch an ad-supported tier. [Sponsored by AdColony]( [How carriers are monetizing users and what that means for advertisers]( Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. howdy! [Agency Culture]( ['Do what we do best to help our country': How Ukrainian creative agency IAmIdea is continuing to work now]( Rather than commercial projects for their clients, creatives for the agency have been making videos, banner ads, informational content to talk about what’s happening in their country and support efforts to end the war with projects like War Against War. Advertisement [Sponsored by Salesforce]( [Webinar: Refining a data-first strategy in the age of privacy]( Register for this virtual event on May 25 at 1 p.m. EDT exploring how marketers are approaching data and analytics to improve the customer experience in 2022. howdy! [Evolving Agencies]( [Why it's important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising]( Nathan Hugenberger, CTO of the independent agency, said Known continues to refine its data science skills while helping DTC clients understand the value of brand advertising. howdy! [The Programmatic Marketer]( [The Rundown: Apple's ATT Privacy crackdown, a year on]( One thing is clear: resolutions, winners and losers from Apple’s privacy crackdown won’t be declared quickly. [All Latest Stories]( [Streaming Outside The Box]( [How Twitch streamer Blizzb3ar quit his job to become a full-time creator]( The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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