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Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there

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Fri, Apr 22, 2022 10:07 AM

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Fidelity is sticking its foot into the metaverse, after having dipped a toe a few months ago. But

Fidelity is sticking its foot into the metaverse, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse. April 22, 2022 Given the struggles some legacy financial firms have with attracting younger people to use their products and services, who seem as drawn to upstart services like Robin Hood or maverick investors like Cathie Wood of Ark Invest, it’s little surprise that Fidelity is staking a postion in the metaverse after dabbling there a few months ago. Read more below about the strategy. - Fidelity [is sticking its foot into the metaverse](, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse. - Turns out, it's the culture around esports, not the competitions themselves, that [really interest advertisers](. - Publishers [drop paywalls and release]( editorial packages to coincide with Earth Day. - Though children certainly [have money to spend]( in the metaverse, the question remains how frequently under-13 users actually participate in branded experiences — and how willing they are to participate in the ensuing value exchange. - Startup investment app Titan [wants to stake its claim]( in the world of financial services, getting in front of more people by using out-of-home advertising. From our sister site, WorkLife: - How [to navigate the messy business]( of pets in the workplace. - [Why career switching]( will continue in 2022. Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - Detailed and useful reporting and insights are [driving performance for agencies]( — targeting capabilities are not enough on their own. Sponsored by AdDaptive. - Semantics-based tools — the primary approach for many brands in [addressing brand safety risks]( — is meant for text-based pages, not the modern, mixed-medium pages of today. Sponsored by Zefr. Top Stories Ivy Liu [Brands in Culture]( [Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there]( Fidelity is sticking its foot into the metaverse, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse. howdy! [Gaming & Esports]( [‘The model is shifting’: In esports, brand dollars increasingly follow the personalities]( Digiday Gaming Advertising Forum takeaways: as esports becomes more personality-driven, advertisers are adjusting their media strategies accordingly. [Sponsored by Jeeng]( [Report: The state of email marketing personalization]( For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization. Advertisement howdy! [Vertical Media]( [Publishers drop paywalls and release editorial packages to coincide with Earth Day]( Here’s what publishers are doing to drive audiences to climate coverage for Earth Day. [Sponsored by Wiland]( [Marketers are onboarding data partners that deliver on privacy and performance]( Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. howdy! [Gaming & Esports]( ['Everyone just got addicted to it': How kids are using Roblox, in their own words]( Though children certainly have money to spend in the metaverse, the question remains how frequently under-13 users actually participate in branded experiences — and how willing they are to participate in the ensuing value exchange. Advertisement [Sponsored by AdDaptive]( [How vetting analytics first and targeting second is driving performance for agencies]( When looking for ad tech providers, reporting and insights are the differentiating factors, not targeting. howdy! [Experimental Channels]( ['Make a splash in a saturated market': Why a startup investment platform is eyeing OOH to boost brand awareness]( The brand is looking to create more in-real-life ways to get in front of consumers as well as position itself as a competitor to apps like Robinhood or Coinbase. howdy! [Subscriptions]( [Inside the relaunch of The Economist’s subscription mobile app]( The Economist’s redesigned Espresso app comes with more content and features in a bid to attract subscribers who are younger and more female and global, and to reduce churn. [All Latest Stories]( [Publishing in the Platform Era]( [Why TikTok creator Kris Collins takes a scripted approach to content and doesn’t rely on popular trends to gain followers]( @KallMeKris has more than 43 million followers on TikTok but doesn't spend her free time consuming content from the platform herself. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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