Fidelity is sticking its foot into the metaverse, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse.
April 22, 2022 Given the struggles some legacy financial firms have with attracting younger people to use their products and services, who seem as drawn to upstart services like Robin Hood or maverick investors like Cathie Wood of Ark Invest, it’s little surprise that Fidelity is staking a postion in the metaverse after dabbling there a few months ago. Read more below about the strategy. - Fidelity [is sticking its foot into the metaverse](, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse.
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- Though children certainly [have money to spend]( in the metaverse, the question remains how frequently under-13 users actually participate in branded experiences — and how willing they are to participate in the ensuing value exchange.
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Ivy Liu [Brands in Culture]( [Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there]( Fidelity is sticking its foot into the metaverse, after having dipped a toe a few months ago. But is there enough interest to justify the effort? It depends on how you define the metaverse. howdy! [Gaming & Esports]( [‘The model is shifting’: In esports, brand dollars increasingly follow the personalities]( Digiday Gaming Advertising Forum takeaways: as esports becomes more personality-driven, advertisers are adjusting their media strategies accordingly. [Sponsored by Jeeng]( [Report: The state of email marketing personalization]( For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization. Advertisement
howdy! [Vertical Media]( [Publishers drop paywalls and release editorial packages to coincide with Earth Day]( Here’s what publishers are doing to drive audiences to climate coverage for Earth Day. [Sponsored by Wiland]( [Marketers are onboarding data partners that deliver on privacy and performance]( Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. howdy! [Gaming & Esports]( ['Everyone just got addicted to it': How kids are using Roblox, in their own words]( Though children certainly have money to spend in the metaverse, the question remains how frequently under-13 users actually participate in branded experiences — and how willing they are to participate in the ensuing value exchange. Advertisement
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