'Shopping reinvented': L’Oréal eyes impulse sales on TikTok

In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. April 06, 2022 In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. Read more below. - Selling on TikTok [is fast becoming as important]( for marketers as advertising on it — just ask L’Oréal. Read more about the brand’s strategy. - [WTF is]( the Digital Markets Act? - This week's [Digiday+ Future of TV Briefing]( looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services. - Global CMO at R/GA and activist, Ashish Prashar, says [if agencies want to keep and retain talent](, they’ll have to allow employees to bring their whole selves to work. More from our sister site, WorkLife: - How working parents [are reassessing]( work-family balance. Other things to know about - Last chance to submit for the [Digiday Media Awards]( is next Friday, April 15. Join a list of past winners including The New York Times, Popsugar, and Bleacher Report. - Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are [taking a more cautious approach](. Sponsored by AdColony. - [Download this guide]( to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue. Sponsored by Meta. Top Stories [Marketing on TikTok]( ['Shopping reinvented': L’Oréal eyes impulse sales on TikTok]( In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. howdy! [Privacy]( [WTF is the Digital Markets Act?]( Attempts to regulate the digital market are a bit like alien life: It’s probably possible, but no one’s actually seen it. The Digital Markets Act (DMA) could settle the matter once and for all. [Sponsored by MNTN]( [Survey: Evolving CTV measurement and creative management.]( Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators]( This week’s Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services. [Sponsored by Blackhawk]( [What marketers need to know about the next frontier in consumer engagement]( Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods. howdy! [Agency Culture]( ['We could all use a clean slate': R/GA CMO on inclusive hiring and why activism belongs in advertising]( Global CMO at R/GA and activist, Ashish Prashar, says if agencies want to keep and retain talent, they’ll have to allow employees to bring their whole selves to work. Advertisement [Sponsored by Xandr]( [Why marketers are adding bidding models to their toolbox]( Custom bidding models are empowering media buyers to package their own data science and can enable agencies to influence each factor that feeds into a final bid. howdy! [Brands in Culture]( [Why fast-fashion brands in the E.U. could be held accountable for wasteful processes]( The E.U. Green Deal, first announced in December 2019, aims to make Europe the first climate-neutral continent by 2050. howdy! [Content & Commerce]( [How Refinery29’s Simone Oliver is complementing content with commerce]( The Vice Media Group-owned women’s lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. [All Latest Stories]( [Content & Commerce]( [How Refinery29’s Simone Oliver is complementing content with commerce]( The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](