‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan

The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. March 28, 2022 The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets. To do this, it's giving publishers the technology and services to grow their own ads businesses. Read more below. - [Here’s a look]( at The Ozone Project’s strategy to grow. - The [definitive Digiday guide]( on how publishers are using newsletters. - [Inside Jaja Tequila's 'reactive' approach]( to advertising as the brand aims to boost brand awareness. - Why more TV ad dollars aren’t following audiences to digital and social video. More in this [Digiday+ Media Buying Briefing](. - TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. [More in this Rundown](. Other things to know about - Join us for [Digiday Media Present's Commerce Week](, from May 16-20, as we host a series of events to dive deep into the winning strategies and best practices powering the pivot in commerce. - Media companies are [updating their email newsletter offerings]( to utilize new native formats and transform the outcomes they can deliver for advertisers. Sponsored by Passendo. - Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. [This report]( highlights how teams are navigating targeting pain points and opportunities. Sponsored by Wiland. Top Stories Ivy Liu [The Programmatic Publisher]( [‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan]( The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [The definitive Digiday guide on how publishers are using newsletters]( Publishers are using newsletters for a variety of reasons, as email addresses become more important in the post-cookie world. [Sponsored by Heimatlas]( [Why securing valuable tech resources is so important for media companies]( Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. Advertisement howdy! [Brands in Culture]( ['If there’s a good reaction then we create it': Inside Jaja Tequila's 'reactive' approach to advertising as the brand aims to boost brand awareness]( Since its founding in 2018, the brand has been able to leverage its in-house meme accounts like @FuckJerry (16.5 million Instagram followers) and @DudeWithSign (8 million Instagram followers). [Sponsored by Channel Factory]( [How brands are making values-based marketing decisions]( Consumers expect brands to authentically demonstrate their values and marketing strategies are central to that expectation. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video]( Should media buyers and clients be thinking beyond linear TV, given the inexorable viewing trend toward Gen Z-driven platforms like TikTok, Snap,Twitch and even Instagram, as well as YouTube? Advertisement [Sponsored by AdColony]( [How carriers are monetizing users and what that means for advertisers]( Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. howdy! [Gaming & Esports]( [The Rundown: Why some esports organizations are prioritizing growth on TikTok]( TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. howdy! [Gaming & Esports]( [Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine]( As the use of Unreal continues to expand outside gaming, it is becoming increasingly imperative for brands to have thorough in-house knowledge of how it works — and to maintain a working relationship with Epic. [All Latest Stories]( [Publishing on the Blockchain]( [‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups]( In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](