'DAOs are the new institutions': Why Blockworks is training its sales team to pitch to crypto groups

In order to reach its $20 million goal this year, Blockworks’ co-founders are going after new Web3 native revenue opportunities. March 22, 2022 You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at [help@digiday.com](mailto:help@digiday.com?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&utm_content=220322). Crypto trade publication Blockworks is on track to earn $20 million in revenue this year, up from $13 million in 2021 and a large part of that strategy is targeting a new wave of wealth — DAOs. Decentralized autonomous organizations (DAOs) are basically clubs for crypto enthusiasts, but they can be as organized and official as a company. Most typically operate under a shared goal and give each member an equal say in making decisions. As members have to buy into the DAO, they can potentially have more money than most clubs would ever know what to do with — sometimes billions of dollars worth of crypto, according to Jason Yanowitz, co-founder of Blockworks. Read more below. - Why Blockworks [is training its sales team]( to pitch to crypto groups. - Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of the reason Alex and Matt Tepper have recently founded InTandem. More [in this Digiday+ Marketing Briefing](. - Business newsletter publisher Morning Brew [is selling tickets and sponsorships]( for the three all-day summits it will host this fall in NYC. - [A look at the changing of the guard]( at Omnicom Media Group's North American leadership. More in this Rundown. 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