‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back

Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. February 17, 2022 Four weeks ago Future plc Inc turned off most of its sites that were on Accelerated Mobile Pages. It knew the move had risks: namely, losing a lot of traffic given AMP is basically open-source code that strips down web pages so they load faster on mobile devices. But so far, the gambit has paid off. Read more below. - Future [began tests to shut down AMP versions]( of several sites including Guitar Player, Live Science and Digital Camera World last year. - Why Disney [tapped a former theme park executive]( to lead its metaverse strategy. - In this week’s [Digiday+ Media Briefing](, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics. - Shapermint, the direct-to-consumer shapewear brand founded in 2018, [is expanding its social media presence](, upping its ad spend on Pinterest and TikTok. - The Rundown: [What you should know]( now that Google is bringing its Privacy Sandbox to Android. Other things to know about - [Join us at the Digiday Media Buying Summit](in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between. - When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — [each operating system offers distinct opportunities to reach audiences](. Sponsored by AdColony. - [The death of third-party cookies will have a significant impact on profits]( from programmatic advertising unless publishers prepare new strategies now. Sponsored by Viafoura. Top Stories Ivy Liu [Publishers and Google]( [‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back]( Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. howdy! [Gaming & Esports]( [The bridge-builder: Why Disney tapped a former theme park executive to lead its metaverse strategy]( Embedded within Disney’s latest metaverse move are clues about the company’s vision for virtual space. [Sponsored by Eyeota]( [How brand marketers are bridging the B2C–B2B gap for refined audience insights]( With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers]( In this week’s Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics. [Sponsored by Adcolony]( [Unlocking Android versus iOS differences is unlocking in-app marketing opportunities]( Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. howdy! [Marketing on Platforms]( ['Eyeballs are shifting': Why a DTC shapewear company is spending big on Pinterest and TikTok]( In hopes to scale and broaden its audience share, DTC shape-wear company Shapermint has set its sights on Pinterest and TikTok. Advertisement [Sponsored by Bannerflow]( [Report: The state of in-housing in 2022]( In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. howdy! [Privacy]( [The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android]( After years of speculation, Google confirms it will retire mobile AdIDs from Android aping Apple’s privacy moves. howdy! [Modern Newsroom]( [The BBC will double digital news team in North America to grow the commercial side of the business]( The BBC wants to hire 20 people based mostly in the U.S. to produce more analysis, data journalism, original investigations and live coverage. [All Latest Stories]( [Modern Newsroom]( [How ‘Close Up’ host Kelley Carter developed into a multi-hyphenate entertainment journalist]( Originally a newspaper reporter, Carter hosts two podcasts, has won an Emmy Award and has production company with fellow journalist Jemele Hill. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](