With Google’s latest Privacy Sandbox update, European publishers see silver lining

On the one hand publishers see potential upside for their ads businesses thanks to the update. On the other hand, they wonder whether it improves anything at all: February 09, 2022 On the one hand, publishers see potential upside for their ads businesses thanks to Google’s latest Privacy Sandbox update. On the other hand, they wonder whether it improves anything at all. Read more below. - Google’s pitch [could potentially make publisher first-party data a lot more attractive]( to advertisers since what’s being proposed isn’t as granular. - The emergence of the Samsung Gaming Hub [could be the tipping point]( for the mainstream adoption of game streaming services. Whether or not it succeeds, it’s likely to push other smart TV manufacturers to put more resources into the gaming community. - This week's [Digiday+ Future of TV Briefing]( looks at the image issue that over-the-air TV network owners need to confront. - The ugly truth for the marketing and media industry [is that there remain more obstacles]( to true omnichannel marketing than progress. - Why DTC brand Omaha Steaks [remains bullish on Facebook and Instagram]( advertising. - Health and wellness publishers [are landing more deals]( and ad revenue from advertisers in categories like auto, alcohol and cosmetics. Other things to know about - [Join us at the Digiday Publishing Summit]( in Vail, Colo., from March 28-30 where we'll bring together media leaders to discuss how media companies are building and adapting their business models as we continue to navigate this Covid era. - If online commerce platforms want to build loyal customers, [they need to ensure a safe shopping experience]( built on tech- and human-powered safeguards. Sponsored by Meta. - [In this new infographic](, Digiday and Yahoo unpack measurement approaches that are making headway for marketers as they plan for 2022. Sponsored by Yahoo. Top Stories [The Programmatic Publisher]( [With Google’s latest Privacy Sandbox update, European publishers see silver liningÂ]( On the one hand publishers see potential upside for their ads businesses thanks to the update. On the other hand, they wonder whether it improves anything at all: howdy! [Gaming & Esports]( ['The time is now for game streaming': Q&A with Samsung head of product management for gaming Mike Lucero]( The emergence of the Samsung Gaming Hub could be the tipping point for the mainstream adoption of game streaming services. Whether or not it succeeds, it’s likely to push other smart TV manufacturers to put more resources into the gaming community. [Sponsored by Connnatix]( [New report: The state of media diversity in 2022]( Based on a survey of nearly 90 brands and agencies, this new report highlights diversity efforts within media companies and their various partners. Advertisement howdy! [Business of TV]( [Future of TV Briefing: Why OTA TV networks should be advertising in the Super Bowl]( This week’s Future of TV Briefing looks at the image issue that over-the-air TV network owners need to confront. [Sponsored by Adelaide]( [Attention metrics bring positive incentives for advertisers and publishers]( Identifying metrics that are aligned with marketers’ interests and are difficult to game is a challenge, but attention metrics are emerging as one solution. howdy! [Future of Measurement]( [Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential]( The ugly truth for the marketing and media industry is that there remain more obstacles to true omnichannel marketing than progress. Advertisement [Sponsored by Bannerflow]( [Report: The state of in-housing in 2022]( In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. howdy! [Vertical Media]( [Wellness publishers see increased spending from non-endemic advertisers]( Health and wellness publishers are landing more deals and ad revenue from advertisers in categories like auto, alcohol and cosmetics. howdy! [Marketing on Facebook]( ['Still command a lot of time': Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising]( As a number of brands have decreased spend on Facebook and Instagram, DTC brand Omaha Steaks remains bullish. [All Latest Stories]( [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](