At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model â all while shouting their love for competition from the rooftops to maintain brand legitimacy.
February 08, 2022 With M&A activity on the rise in gaming and esports, some observers believe that many of todayâs leading esports organizations will inevitably evolve into holding companies. Depending on who you ask, this is either the hottest or coldest take in esports. Read more below. - At the moment, esports organizations [across the world are in the midst of transitioning]( from a focus on competition to a holding company model â all while shouting their love for competition from the rooftops to maintain brand legitimacy.
- [Hereâs why Lauren Williams left Vox]( as editor-in-chief to create news nonprofit Capital B which aims to report on issues like politics, criminal justice and health specifically for Black people.
- More than 40% of publishers [said they lost talent]( to the Great Resignation in 2021, according to the latest Digiday+ Research.
- While sweepstakes prizes are nothing new â marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years. More in this [Digiday+ Marketing Briefing](.
- IAB Tech Lab [unveils new working group]( to tackle evolving consent frameworks. From our sister site, WorkLife: - Office romances [take on new meaning]( after CNN president's resignation. Other things to know about
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- Based on a survey of nearly 90 brands and agencies, [this new report highlights diversity efforts]( within media companies and their various partners. Sponsored by Connatix.
- Publishers have the opportunity to collect fully consented data, [create a known audience, drive community engagement and more in 2022](. Sponsored by Viafoura Top Stories
Ivy Liu [Gaming & Esports]( [As the industry evolves, the holding company model might be the future of esports]( At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model â all while shouting their love for competition from the rooftops to maintain brand legitimacy. howdy! [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. [Sponsored by AdColony]( [Unlocking Android versus iOS differences is unlocking in-app marketing opportunities]( Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. Advertisement
howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Nearly half of publishers think they'll lose staff to the Great Resignation in 2022]( More than 40% of publishers said they lost talent to the Great Resignation in 2021. [Sponsored by Eyeota]( [How brand marketers are bridging the B2CâB2B gap for refined audience insights]( With the walls between peopleâs personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising]( While sweepstakes prizes are nothing new â marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years â adding an interactive, gamifying element to the mix seems like it may become a more popular approach this year. Advertisement
[Sponsored by Jeeng]( [Survey: How are you approaching personalization in email engagement?]( Publishers, we want to know: How does personalization come into play in your email engagement strategy? Take this survey for a $5 Amazon gift card. howdy! [Privacy]( [IAB Tech Lab unveils new working group to tackle evolving consent frameworks]( The IAB’s Annual Leadership Meeting kicks off today, its first IRL conference (remember those?) since 2020 when it declared “Project Rearc”, a.k.a. the hunt for a third-party cookie alternative. This time, the trade body wants to explore “privacy-enhancing technology”, also known as “PETs” with its recently unveiled working group. The “PETs” Working Group enters the […] howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Media by Mother's Dave Gaines seeks out a new generation of talent to handle the '90-second manifesto']( The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines. Â [All Latest Stories]( [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](