Newsletter Subject

As the industry evolves, the holding company model might be the future of esports

From

digiday.com

Email Address

daily@mail.digiday.com

Sent On

Tue, Feb 8, 2022 11:05 AM

Email Preheader Text

At the moment, esports organizations across the world are in the midst of transitioning from a focus

At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy. February 08, 2022 With M&A activity on the rise in gaming and esports, some observers believe that many of today’s leading esports organizations will inevitably evolve into holding companies. Depending on who you ask, this is either the hottest or coldest take in esports. Read more below. - At the moment, esports organizations [across the world are in the midst of transitioning]( from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy. - [Here’s why Lauren Williams left Vox]( as editor-in-chief to create news nonprofit Capital B which aims to report on issues like politics, criminal justice and health specifically for Black people. - More than 40% of publishers [said they lost talent]( to the Great Resignation in 2021, according to the latest Digiday+ Research. - While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years. More in this [Digiday+ Marketing Briefing](. - IAB Tech Lab [unveils new working group]( to tackle evolving consent frameworks. From our sister site, WorkLife: - Office romances [take on new meaning]( after CNN president's resignation. Other things to know about - [Join us at the Digiday Media Buying Summit](from April 5-7 where we will bring together media buying execs to discuss the trials and successes in the industry while navigating this covid era. - Based on a survey of nearly 90 brands and agencies, [this new report highlights diversity efforts]( within media companies and their various partners. Sponsored by Connatix. - Publishers have the opportunity to collect fully consented data, [create a known audience, drive community engagement and more in 2022](. Sponsored by Viafoura Top Stories Ivy Liu [Gaming & Esports]( [As the industry evolves, the holding company model might be the future of esports]( At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy. howdy! [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. [Sponsored by AdColony]( [Unlocking Android versus iOS differences is unlocking in-app marketing opportunities]( Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Nearly half of publishers think they'll lose staff to the Great Resignation in 2022]( More than 40% of publishers said they lost talent to the Great Resignation in 2021. [Sponsored by Eyeota]( [How brand marketers are bridging the B2C–B2B gap for refined audience insights]( With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising]( While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years – adding an interactive, gamifying element to the mix seems like it may become a more popular approach this year. Advertisement [Sponsored by Jeeng]( [Survey: How are you approaching personalization in email engagement?]( Publishers, we want to know: How does personalization come into play in your email engagement strategy? Take this survey for a $5 Amazon gift card. howdy! [Privacy]( [IAB Tech Lab unveils new working group to tackle evolving consent frameworks]( The IAB’s Annual Leadership Meeting kicks off today, its first IRL conference (remember those?) since 2020 when it declared “Project Rearc”, a.k.a. the hunt for a third-party cookie alternative. This time, the trade body wants to explore “privacy-enhancing technology”, also known as “PETs” with its recently unveiled working group. The “PETs” Working Group enters the […] howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Media by Mother's Dave Gaines seeks out a new generation of talent to handle the '90-second manifesto']( The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines.  [All Latest Stories]( [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

Marketing emails from digiday.com

View More
Sent On

07/11/2024

Sent On

31/10/2024

Sent On

29/10/2024

Sent On

28/10/2024

Sent On

24/10/2024

Sent On

17/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.