The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. February 04, 2022 Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to reach a dominant share of the entire advertising market this year. Read more below. - In 2020 the triopoly's share of all global ad spend was 39% and of digital it was 67%, said Ruben Schreurs, group chief product officer at Ebiquity, which [crunched the numbers](. - BDG’s virtual-first events business [made low eight figures of revenue]( each year for the past two years, but revenue in 2021 dipped below the 2020 mark. - The Washington Post [now has its own hub for gender and identity coverage](, anchored by the storytelling and visuals created by The Lily's team. - Why Dr Teal's i[s using connected TV]( to beef up its media mix. Other things to know about - The [Digiday Media Awards]( recognize the companies working to modernize digital media. Submit by the early deadline of February 25. - Publishers have the opportunity to collect fully consented data, [create a known audience, drive community engagement and more in 2022](. Sponsored by Viafoura. - [Register for this webinar]( on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. Sponsored by accessiBe. Top Stories [Marketing on Platforms]( [The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022]( Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. howdy! [The Influencer Effect]( [BDG's new event franchises are taking a page from the Met Gala playbook]( BDG’s virtual-first events business made low eight-figures of revenue each year for the past two years, but revenue in 2021 dipped below the 2020 mark. [Sponsored by Simulmedia]( [How marketers are unlocking audiences across linear and connected TV]( Marketers are pairing linear and CTV strategies to effectively reach audiences at massive scale. Advertisement howdy! [Modern Newsroom]( [Why The Washington Post folded The Lily into its gender and identity coverage]( The Washington Post now has its own hub for gender and identity coverage, anchored by the storytelling and visuals created by The Lily’s team. [Sponsored by AdColony]( [Report: The marketer’s guide to Android and iOS]( When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. howdy! [Video Anywhere]( [Why Dr Teal's is using connected TV to beef up its media mix]( Self-care and wellness line Dr Teal’s is beefing up its media mix, layering in more connected television to keep up with shoppers who are increasingly spending more time in that space. Late last year, the PDC Brands-owned company rolled out the biggest advertising campaign in its 20-year-history, with 30-second video spots running across connected TV, […] Advertisement [Sponsored by Bannerflow]( [Report: The state of in-housing in 2022]( In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. howdy! [Future of Measurement]( [Vrity’s latest research sets out to prove values-based advertising can affect the bottom line]( Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. howdy! [The GDPR Impact]( [‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?]( More great news for Google and other walled gardens. [All Latest Stories]( [Beyond Ads]( [Vice Media Group’s Cory Haik aims for commerce, consumer to represent two-thirds of digital division’s revenue by 2024]( On the Digiday Podcast, VMG’s digital chief discussed different ways in which VMG will be building on those initial moves, such as by adding a reader donation option for its news content. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](