S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile 'merger'

S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. January 12, 2022 Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics, the latest deal in the current deluge of M&A announcements in the digital media landscape. Read more below. - S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile 'merger.' Martin Sorrell [shares his thoughts]( on the latest M&A activity. - Future spent over $400 million [buying up media properties last year](. It will have to prove it can continue to boost growth in the things it bought. This [is the eighth story in a Digiday series]( that will look at the people and companies at the center of media's defining storylines. - In this week's [Digiday+ Future of TV Briefing](, let's try to make sense of the different attempts to tackle TV's measurement problem. - OOH [is well on the way to recovering and even exceeding]( its lost revenue. Bager explains why and how the comeback is happening, and predicts what to expect in 2022. - DTC intimates brand Adore Me [looks to diversify its media mix]( with more video and away from performance vehicles like Facebook. - Prominent esports organization Andbox [hires James Frey as CEO]( to lead a push into the entertainment world. - And from our sister site, WorkLife: [How future office must consider]( the importance of workplace friendships. Other things to know about - The Future Leader Awards, presented by Digiday, Glossy and Modern Retail recognize the next generation of leaders across media and marketing, fashion, beauty and retail. [Submit by the last chance deadline on January 21 to be considered](. - Keeping the complicated topic of [maintaining customer and company privacy an ongoing conversation must not be overlooked](. Sponsored by Dashlane. - Advertisers are looking beyond email open rates toward other significant KPIs while [keeping in mind that they’ll also need to work in new privacy-compliant contexts](. Sponsored by Stirista. Top Stories [The Programmatic Marketer]( [S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile 'merger']( S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. howdy! [Publishing in the Platform Era]( [How Future plc is strengthening its new American acquisitions with U.K.-honed media strategies]( Future spent over $400 million buying up media properties last year. It will have to prove it can continue to boost growth in the things it bought. [Sponsored by Passendo]( [How publishers are using real-time ad serving to reinvent email advertising]( Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How TV’s different measurement undertakings fit together]( In this week’s Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement problem. 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[Video Anywhere]( ['Starting to think more in a brand building way': How DTC brand Adore Me is diversifying its media mix]( DTC intimates brand Adore Me looks to diversify its media mix with more video and away from performance vehicles like Facebook. howdy! [Gaming & Esports]( [Prominent esports organization Andbox hires James Frey as CEO to lead a push into the entertainment world]( Regardless of Frey’s game-industry bona fides, it was his decades of experience in the entertainment industry that made him an attractive candidate to his colleagues in the Andbox front office. [All Latest Stories]( [Publishing on the Blockchain]( [In depth: How Digiday reporters are mapping the metaverse]( Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. You received this email because you’re a member of the Digiday community. 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