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S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile 'merger'

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Wed, Jan 12, 2022 11:04 AM

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S4 Capital chalks up deal as Media.Monks unveils 4 Mile ?merger.? Martin Sorrell shares his thou

S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. January 12, 2022 Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics, the latest deal in the current deluge of M&A announcements in the digital media landscape. Read more below. - S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile 'merger.' Martin Sorrell [shares his thoughts]( on the latest M&A activity. - Future spent over $400 million [buying up media properties last year](. It will have to prove it can continue to boost growth in the things it bought. This [is the eighth story in a Digiday series]( that will look at the people and companies at the center of media's defining storylines. - In this week's [Digiday+ Future of TV Briefing](, let's try to make sense of the different attempts to tackle TV's measurement problem. - OOH [is well on the way to recovering and even exceeding]( its lost revenue. Bager explains why and how the comeback is happening, and predicts what to expect in 2022. - DTC intimates brand Adore Me [looks to diversify its media mix]( with more video and away from performance vehicles like Facebook. - Prominent esports organization Andbox [hires James Frey as CEO]( to lead a push into the entertainment world. - And from our sister site, WorkLife: [How future office must consider]( the importance of workplace friendships. Other things to know about - The Future Leader Awards, presented by Digiday, Glossy and Modern Retail recognize the next generation of leaders across media and marketing, fashion, beauty and retail. [Submit by the last chance deadline on January 21 to be considered](. - Keeping the complicated topic of [maintaining customer and company privacy an ongoing conversation must not be overlooked](. Sponsored by Dashlane. - Advertisers are looking beyond email open rates toward other significant KPIs while [keeping in mind that they’ll also need to work in new privacy-compliant contexts](. Sponsored by Stirista. Top Stories [The Programmatic Marketer]( [S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile 'merger']( S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. howdy! [Publishing in the Platform Era]( [How Future plc is strengthening its new American acquisitions with U.K.-honed media strategies]( Future spent over $400 million buying up media properties last year. It will have to prove it can continue to boost growth in the things it bought. [Sponsored by Passendo]( [How publishers are using real-time ad serving to reinvent email advertising]( Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How TV’s different measurement undertakings fit together]( In this week’s Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement problem. [Sponsored by AdDaptive]( [With cookies on the way out, better B2B reporting has become imperative]( With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. howdy! [Strategizing for the Future]( ['The pandemic may have served us well': OAAA's Anna Bager on out of home's climb back to revenue growth]( OOH is well on the way to recovering and even exceeding its lost revenue. Bager explains why and how the comeback is happening, and predicts what to expect in 2022. Advertisement [Sponsored by AdColony]( [How assumptions about Android and iOS audiences trigger missed marketing opportunities]( Fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android unlocks a range of competitive advantages. howdy! [Video Anywhere]( ['Starting to think more in a brand building way': How DTC brand Adore Me is diversifying its media mix]( DTC intimates brand Adore Me looks to diversify its media mix with more video and away from performance vehicles like Facebook. howdy! [Gaming & Esports]( [Prominent esports organization Andbox hires James Frey as CEO to lead a push into the entertainment world]( Regardless of Frey’s game-industry bona fides, it was his decades of experience in the entertainment industry that made him an attractive candidate to his colleagues in the Andbox front office. [All Latest Stories]( [Publishing on the Blockchain]( [In depth: How Digiday reporters are mapping the metaverse]( Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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