'They're primed': DuckDuckGo wants to be 'the easy button' for privacy on the internet. Do internet users want one?

DuckDuckGo thinks half of all U.S. internet users might be in the market for one of its privacy-centric internet services. January 11, 2022 DuckDuckGo has waited a long time for a moment like this one to arrive: after years on the periphery, consumer privacy has barged into the center of the media conversation, thanks to intensifying competition between Apple, Google and Facebook, increased government scrutiny and growing consumer awareness. Private browser adoption has begun to perk up, and venture capital has flowed in as well, filling the coffers of both enterprise and consumer-facing startups. Read more below. - DuckDuckGo [thinks half of all U.S. internet users]( might be in the market for one of its privacy-centric internet services. - How marketers are dealing with Omicron disruptions and delays. More in [this Digiday+ Marketing Briefing](. - Going into 2022, agencies are still spooked about the Great Resignation. More [in this Digiday+ research](. - ​​How Digiday reporters [are mapping the metaverse](. - ‘She did my performance review while cleaning her bathroom': Confessions of a manager on toxic-boss syndrome. More [in this piece]( from our sister publication, WorkLife. Other things to know about - The Digiday Media Buying and Planning Awards recognize the output of agencies as they navigate the path forward. [Submit by the last chance deadline on January 14 to be considered](. - Advertisers missing out on the distinctions between mobile operating systems are [missing out on impressions and new customers](. Sponsored by AdColony. - [Join this virtual event on January 27 at 1 p.m. ET]( for a deep dive into how teams can improve their data collection and management practices. Sponsored by Adobe. Top Stories [Privacy]( ['They're primed': DuckDuckGo wants to be 'the easy button' for privacy on the internet. Do internet users want one?]( DuckDuckGo thinks half of all U.S. internet users might be in the market for one of its privacy-centric internet services. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: 'With empathy and agility': How marketers are dealing with Omicron disruptions and delays]( Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed. [Sponsored by Unruly]( [How brands are leveraging the power of ACR data on the open web]( TV viewership has reached all-time highs, but access to automatic content recognition data is often lagging. Marketers are turning to deduplicated viewership data to help. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation]( Thanks in part to the “war for talent” that broke out last year among agencies, the Great Resignation looms large in agencies’ minds going into 2022. [Sponsored by AdColony]( [How assumptions about Android and iOS audiences trigger missed marketing opportunities]( Fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android unlocks a range of competitive advantages. howdy! [Publishing on the Blockchain]( [In depth: How Digiday reporters are mapping the metaverse]( Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. Advertisement [Sponsored by AccessiBe]( [Virtual event: How agencies are already providing web accessibility as part of their offering]( Register for this webinar on January 18 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. howdy! [Privacy]( [The Rundown: The Markup and Mozilla will track Facebook tracking its (opted-in) users]( A browser extension called Rally will help the two nonprofits observe how Facebook’s pixel operates across the open web. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others]( The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences. [All Latest Stories]( [Publishing on the Blockchain]( [In depth: How Digiday reporters are mapping the metaverse]( Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](