'That weight is very heavy': Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises

As the industry continues to push DE&I initiatives, Black and minority-owned businesses grapple with the influx of work. January 10, 2022 2020’s social justice movement has transitioned from a raging boil to a steady simmer as companies continue trying to make good on the wave of DE&I promises made since the murder of George Floyd. Now Black and minority-owned agencies grapple with a different issue: Navigating and sustaining the surge in business brought in by the aftermath. This [is the sixth story in a Digiday series]( that will look at the people and companies at the center of media's defining storylines. Read more below. - As the industry [continues to push DE&I initiatives](, Black and minority-owned businesses grapple with the influx of work. - How Catalina has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences. More [in this Digiday+ Media Buying Briefing](. - The Rundown: How The Markup and Mozilla [will track Facebook tracking]( its (opted-in) users. - How Shutterfly [is reintroducing itself]( to younger shoppers. Other things to know about - [Join us at the Digiday Media CMO Summit on January 25-26]( where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. - [Download this new report to learn about the marketing challenges 10 brands faced]( — and how they managed to crush their growth and customer acquisition goals. Sponsored by Fifty. - With a raft of disparate data systems in play, the ad sales cycle has become complicated. [This guide breaks out the steps and tools for tackling complexity in 2022 and beyond](. Sponsored by Salesforce. Top Stories Ivy Liu [Evolving Agencies]( ['That weight is very heavy': Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises]( As the industry continues to push DE&I initiatives, Black and minority-owned businesses grapple with the influx of work. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others]( The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences. [Sponsored by Yahoo]( [Infographic: How marketing teams are responding to the great CTV shift]( In this new infographic, Digiday and Yahoo unpack measurement approaches that are making headway for marketers as they plan for 2022. Advertisement howdy! [Privacy]( [The Rundown: The Markup and Mozilla will track Facebook tracking its (opted-in) users]( A browser extension called Rally will help the two nonprofits observe how Facebook’s pixel operates across the open web. [Sponsored by Viafoura]( [How publishers are making moves to create a new first-party ecosystem in 2022]( Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. howdy! [Marketing on Platforms]( ['We want to be in the places where they’re going to be': How Shutterfly is reintroducing itself to younger shoppers]( Shutterfly has recently rolled out its largest marketing effort to date. Since late last year, the California-based photography product service company has been ramping up its social media, streaming and online video efforts. It’s part of the brand’s redirection to promote Shutterfly’s newly expanded offerings, like graphic prints and designs. It’s also a play at […] Advertisement [Sponsored by AdColony]( [Report: The marketer’s guide to Android and iOS]( When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. howdy! [Gaming & Esports]( [As competition between sports and esports heats up, traditional sports teams make headway into gaming, CES panel]( COVID-19 lockdown led scores of professional athletes to pivot to Twitch streaming in 2020, encouraging their teams to invest further in the gaming space. howdy! [Privacy]( [With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony]( Prebid has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk. 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