‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain

Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. December 23, 2021 Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. Read more below. - How publishers [are getting audiences]( to adopt the blockchain. - Educators [look to use metaverse platforms]( to bring serendipity to remote schooling. - How the media business did — and didn’t — change in 2021. More in [this Digiday+ Media Buying Briefing](. Other things to know about - The Future Leader Awards, presented by Digiday, Glossy and Modern Retail recognize the next generation of leaders across media and marketing, fashion, beauty and retail. [Submit by the last chance deadline on January 21 to be considered](. - After more than a year of change, [customers’ expectations of loyalty programs have shifted and retailers are working on new approaches to give consumers what they want](. Sponsored by Clarus Commerce. - Agencies, brands and publishers: How are you approaching digital media targeting in 2022? [Take this survey and we’ll send you a $5 Amazon gift card](. Sponsored by Wiland. Top Stories Ivy Liu [Publishing on the Blockchain]( [‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain]( Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: How the media business did — and didn’t — change in 2021]( In this week’s Media Briefing, Digiday’s media team recaps the changes that did and did not come to pass in 2021. [Sponsored by MNTN]( [How marketers are tackling TV advertising in the connected age]( CTV is merging the high-impact brand presence associated with linear TV with the measurable, actionable moments that digital engagement tends to foreground. Advertisement howdy! [Gaming & Esports]( [Educators look to use metaverse platforms to bring serendipity to remote schooling]( The proliferation of virtual offices and educational experiences on platforms such as Gather is a sign that Zoom classes may soon become obsolete if virtual schooling extends through 2022. [Sponsored by AdColony]( [From iOS to Android, differences in privacy tools and practices are impacting campaigns]( It’s crucial that brands approach iOS and Android as separate privacy environments with different capabilities — and different stakes in play. howdy! [The Programmatic Marketer]( [Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off]( The long protracted tale of how AT&T tried (and failed) to build an ad tech empire that could rival Google ends with a sale to Microsoft. Advertisement [Sponsored by Pixability]( [For advertisers, covering a spread of channels is driving performance and decreasing CPV]( As contextual targeting dominates the marketing conversation, this new report shows how adjacent, high-performing, suitable content areas are also driving performance. howdy! [Agency Culture]( ['This is our time to dance': How agencies are celebrating the holidays in a new wave of the pandemic]( As omicron fuels new cases of COVID-19, agencies share how they’re navigating this year’s holiday parties. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV shaped up in 2021]( The Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021. [All Latest Stories]( [Publishing on the Blockchain]( [Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain]( Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](