BET’s Scott Mills shares plans for BET+ in 2022 and why the network has formed its own studio

BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO said in the latest episode of the Digiday Podcast. December 21, 2021 BET actually entered the streaming wars before Disney and Apple. What I think our audience will see in 2022 is us kind of experimenting with different pricing models to see what their response is to those,” said BET CEO Scott Mills in the latest episode of the Digiday Podcast. Read more below. - BET [plans to test an ad-supported tier]( and sell a subscription bundling BET+ and Paramount+, the network’s CEO recently said. - Why advertisers may reconsider responsive, real-time advertising post Peloton ad. More [in this Digiday+ Marketing Briefing](. - While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients. More [in this Digiday+ research](. - With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly. More [in this Digiday+ case study](. Other things to know about - [Join us at the Digiday Media CMO Summit on January 25-26]( where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. - Marketers are focusing on digital out of home as a brand- and data-safe channel, and [an increasingly essential option as the audience and privacy landscape continues to evolve](. Sponsored by VIOOH. - CTV is merging the high-impact brand presence associated with linear TV with the [measurable, actionable moments that digital engagement tends to foreground](. Sponsored by MNTN. Top Stories [Business of TV]( [BET’s Scott Mills shares plans for BET+ in 2022 and why the network has formed its own studio]( BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO said in the latest episode of the Digiday Podcast. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: 'Skipping steps': Why advertisers may reconsider responsive, real time advertising post Peloton ad]( Questions abound: Will this change how quickly advertisers — known for being risk averse and slow-moving — move? [Sponsored by Pixability]( [How brand safety and suitability differ — and why the difference matters]( Content can be brand safe without being suitable, and brands must ensure they have guidelines for both to keep campaigns in check. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Case Study: How SuperAwesome helped brands engage young audiences safely in 2021]( With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly. [Sponsored by Yahoo]( [Marketing teams are navigating a new era of CTV measurement]( To improve transparency in the CTV space, marketers are diversifying their approaches to measurement and metrics. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Independent agencies bear the cost of data collection]( While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients. Advertisement [Sponsored by Google]( [As Google changes search, advertisers are adding automation]( While search marketers have traditionally invested in manual processes to find their customers, new Google Search changes are transforming their approach. howdy! [Agency Culture]( [Those with painful menstrual cycles find solace in seeking private relief while working from home]( After more than a year of the pandemic, people with periods say they’ve found symptom relief in working from home, but a return to the office could present new challenges. howdy! [Agency Culture]( [Media Buying Briefing: Engine's global CEO explains how downsizing led to newfound growth]( Kasha Cacy’s holding company experience taught her that when you become too big and unwieldy, you lose the ability to be nimble and responsive. [All Latest Stories]( [Publishing on the Blockchain]( [Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain]( Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](