New research shows consumers' concerns over data privacy sometimes clash with their actions

OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites. December 16, 2021 If a consumer says they’re less concerned with data privacy issues around a certain sector — say, banking — it would stand to reason that sector would see higher-than-average consent rates, right? That’s apparently not always the case, according to new insights from Omnicom Media Group’s OMG Signal unit. Read more below. - New research [shows consumers’ concerns over data privacy]( sometimes clash with their actions. - In [this week's Digiday+ Media Briefing](, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022. - To [get a sense of how the PR activations are helping]( Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware. Other things to know about - The Future Leader Awards, presented by Digiday, Glossy and Modern Retail recognize the next generation of leaders across media and marketing, fashion, beauty and retail. [Submit by the regular deadline tomorrow, December 17 to save on entires](. - With only 34% of companies treating their customers as unique individuals, [there is a gap media companies can, and must, fill to create standout experiences — and drive subscriptions](. Sponsored by Salesforce. - Download this new report for [seven health and wellness resolutions enabling marketing teams to align with consumer lifestyle changes](. Sponsored by Healthline Media. Top Stories Ivy Liu [Privacy]( [New research shows consumers' concerns over data privacy sometimes clash with their actions]( OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites. howdy! [Audio Anywhere]( [Media Briefing: How publishers plan to step up their podcast strategies in 2022]( In this week’s Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022. [Sponsored by Pixability]( [How brand safety and suitability differ — and why the difference matters]( Content can be brand safe without being suitable, and brands must ensure they have guidelines for both to keep campaigns in check. Advertisement howdy! [Brands in Culture]( [Why Ace Hardware is using PR activations to 'be disruptive' and get the attention of millennial DIY-ers]( To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware. [Sponsored by The Creative Agency]( [How digital tools are supporting up-and-coming fashion talent]( From Glossy: Digital commerce platforms are offering a space for creatives to showcase their brands with multimedia content, as they seek to connect with potential buyers. howdy! [Publishing in the Platform Era]( ['Breadth and depth': Observers see more pluses than minuses in Vox Media, Group Nine merger]( The combined company still won’t be the biggest digital publisher on the block. But it will be more well-rounded than most. Advertisement [Sponsored by MNTN]( [Marketers: CTV is no longer just for early adopters]( With privacy concerns around mobile app tracking escalating and increasingly limited data available to advertisers, budgets are shifting toward CTV — and that’s likely to continue. howdy! [Gaming & Esports]( ['Joining a consultive team to the leadership': Why a leading esports organization is inviting its players to become investors]( The players’ opportunity to invest in their own team shows esports organizations’ increasing awareness of the power of team members as fundamental sources of value. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: In 2021, TV, streaming and video productions returned to business as usual and became unusually busy]( The Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021. [All Latest Stories]( [Publishing on the Blockchain]( [Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain]( Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](