'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022

In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It’s been a busy and well-publicized year for Axios, which has made headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old. But it won’t rely on an M&A strategy for growth. Read more below. - In 2022, Axios [will focus on building]( its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. - Study finds GDPR-violations [are rampant as user consent is often ignored](. - Supply chain problems aren’t the only reason this year’s holiday marketing is more complicated. Read more in today’s [Digiday+ Marketing Briefing](. - FanBytes [is profitable despite a creator economy]( that is tricky to navigate. - With vaccination rates leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook. More in [this Digiday+ Research](. - ​​The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media [is going to have a pretty great 2022]( with almost 10 percent growth. Check out [our new sister site](, WorkLife, covering the future of the workplace. Today's top story: - How the Omicron variant [puts post-holiday return to office in doubt](. Other things to know about - The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. [Submit by the early deadline this friday, December 10 to save on entries](. - Content can be brand safe without being suitable, and [brands must ensure they have guidelines for both to keep campaigns in check](. Sponsored by Pixability. - Join this virtual event on December 13 at 1 p.m. EST for a [deep dive into the challenges and opportunities of identity resolution in 2022 and beyond](. Sponsored by Acxiom. - In five charts focusing on 2021 audiences, this new infographic highlights essential changes in reader behavior, outside traffic, social strategies [and more that publishers must consider if they want to sustain successful engagement in 2022](. Sponsored by Chartbeat. Top Stories [Modern Newsroom]( ['It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022]( In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. howdy! [The GDPR Impact]( [‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR]( Study finds GDPR-violations are rampant as user consent is often ignored. [Sponsored by Chartbeat]( [How to shape audience engagement strategies for 2022]( To sustain the growth that quarantined audiences brought to their pages, publishers are leveraging new traffic sources and revisiting metrics for deeper engagement insights. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Holiday season challenges are 'the same as last year, if not more amplified' making it a tricky time for marketers]( Supply chain problems aren’t the only reason this year’s holiday marketing is more complicated. [Sponsored by Healthline Media]( [Trend report: Brands are preparing for these New Year’s resolutions]( As the New Year heightens health and wellness awareness, brands have an opportunity to better connect with their audiences around seven essential 2022 resolutions. howdy! [Brands in Culture]( [‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion]( FanBytes is profitable despite a creator economy that is tricky to navigate. Advertisement [Sponsored by Salesforce]( [The advertiser’s guide to embracing artificial intelligence]( As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: A majority of publishers don't want to go back to full-time office work]( With vaccination rates having leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook. howdy! [Strategizing for the Future]( ['Catalyst for growth': GroupM's Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts]( The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022 with almost 10 percent growth. [All Latest Stories]( [Modern Newsroom]( [‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022]( In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. You received this email because you’re a member of the Digiday community. 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