How ESL is bringing its tried-and-true esports event framework to the mobile space

ESL views the growth of mobile esports as an inevitability, the result of the increasing computing power of smartphones and other mobile devices. November 30, 2021 Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming has adjusted its approach to competitive gaming accordingly. “A game becomes an esport when people are organizing competition around it,” said Patrick Naud, head of mobile at Square Enix. “And the growth in mobile is getting there, more and more.” Read more below. - ESL [views the growth of mobile esports]( as an inevitability, the result of the increasing computing power of smartphones and other mobile devices. - As more people move to shop online, the lines between Black Friday and Cyber Monday blur, making it harder for advertisers to stand out online. More [in this Digiday+ Marketing Briefing](. - Advertisers [are trying to overcome the fallacy]( of socially responsible media buying. - Less than one-fifth of publisher and agency professionals said that their employers were requiring all employees to get vaccinated, according to [new Digiday+ research](. - The cannabis industry [continues to morph into a legitimate and possibly lucrative vertical]( for media agencies to pursue, as cannabis brands raise their marketing game to new heights. - For Condé Nast, 2021 was the best year the company has had in the past decade, according to global chief revenue officer Pamela Drucker Mann. And after a tumultuous 2020, that outcome [was neither guaranteed nor expected](. Other things to know about - The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. [Submit by the early deadline on December 10 to save on entries](. - Content can be brand safe without being suitable, and [brands must ensure they have guidelines for both to keep campaigns in check](. Sponsored by Pixability. - From household data and incremental reach, [the rise of connected TV has given marketers a new opportunity for more precise campaign measurement](. Sponsored by Yahoo. Top Stories Ivy Liu [Gaming & Esports]( [How ESL is bringing its tried-and-true esports event framework to the mobile space]( ESL views the growth of mobile esports as an inevitability, the result of the increasing computing power of smartphones and other mobile devices. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays]( As more people move to shop online, the lines between Black Friday and Cyber Monday blur, making it harder for advertisers to stand out online. [Sponsored by Yahoo]( [How marketers are approaching CTV measurement opportunities]( From household data and incremental reach, the rise of connected TV has given marketers a new opportunity for more precise campaign measurement. Advertisement howdy! [Brands in Culture]( [‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis]( Advertisers are trying to overcome the fallacy of socially responsible media buying. [Sponsored by ID5]( [How brands are preparing for the cookieless migration]( Transitioning to shared user IDs can help brands better reach Safari and Firefox users today while setting them up for a smoother transition into Google’s post-cookie world. howdy! [Coronavirus Fallout]( [Digiday+ Research: Vaccination requirements rare among publishers, agencies]( The industries’ professionals are also far more likely than average to be vaccinated. 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[Brands in Culture]( ['It requires more scrappy thinking': How cannabis brand Charlotte's Web approaches media buying and execution]( The cannabis industry continues to morph into a legitimate and possibly lucrative vertical for media agencies to pursue, as cannabis brands raise their marketing game to new heights. [All Latest Stories]( [Content & Commerce]( [‘Becoming a direct-to-consumer company’: How Condé Nast’s Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade]( Condé Nast' CRO Pamela Drucker Mann is bullish on how the past year of investing into contextual targeting, digital video and e-commerce will assist in the legacy media company's continued digital-first growth. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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