'Effectiveness breeds spending': Procter & Gamble moves to take more marketing in-house

P&G has taken more marketing in-house for its personal health, baby care and fabric care brands that had be handled by Dentsu’s Carat. November 17, 2021 Replacing agencies with its own marketers remains a priority at Procter & Gamble. In 2019, the giant advertiser pulled as much as 30% of its marketing in-house. P&G’s latest in-house move, however, suggests it’s adjusting to a fairly recent decision. Read more below. - P&G has taken more marketing in-house for its personal health, baby care and fabric care brands that [had been handled by Dentsu’s Carat](. - The [Digiday+ Future of TV Briefing this week]( looks at the broad deceleration in quarter-over-quarter streaming subscriber growth that took place over the summer into the fall. - How Prudential Financial [is maintaining brand relevance]( after nearly 150 years. - Nerd Street Gamers [has become a household name among esports industry veterans](, providing turnkey event production and operation services to game developers such as Riot Games and brands such as Red Bull. - From January through June 2021, Google ran 28 Black- and Latinx-owned publishers through a program that [focused on developing]( their programmatic advertising businesses. Other things to know about - MTA, Verizon and Ad Council are among this year's Greater Good Awards nominees. [View the full shortlist](. - In this new WTF guide, dive into the elements of programmatic digital out-of-home advertising, [how the pandemic impacted DOOH and how advertisers have responded](. Sponsored by VIOOH. - In the age of video, consumers expect a mix of media, and well-placed, [contextual video content is adding an extra dimension to written content](. Sponsored by VI. Top Stories [The Programmatic Marketer]( ['Effectiveness breeds spending': Procter & Gamble moves to take more marketing in-house]( P&G has taken more marketing in-house for its personal health, baby care and fabric care brands that had be handled by Dentsu’s Carat. howdy! [Business of TV]( [Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021]( The Future of TV Briefing this week looks at the broad deceleration in quarter-over-quarter streaming subscriber growth that took place over the summer into the fall. [Sponsored by Clinch]( [The marketer’s guide to dynamic advertising and data-driven creative]( Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. Advertisement howdy! [Brands in Culture]( ['Go back to being authentic': How 150-year-old Prudential Financial wants to maintain brand relevance]( How Prudential Financial is maintaining brand relevance after nearly 150 years. [Sponsored by StackAdapt]( [Report: Advancing CTV, video and audio tactics in 2022]( CTV, video and audio have become integral to multi-channel marketing strategies. Download this report to learn how brands and agencies are innovating within these channels. Sponsored by StackAdapt. howdy! [Gaming & Esports]( [How Nerd Street Gamers highlights each facet of its esports infrastructure business with its new gaming facility]( Nerd Street Gamers has become a household name among esports industry veterans, providing turnkey event production and operation services to game developers such as Riot Games and brands such as Red Bull. Advertisement [Sponsored by Unruly]( [Report: The CTV advertiser’s guide to identity]( With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. howdy! [Announcement]( [MTA, Verizon and Ad Council among this year's Greater Good Awards nominees]( The Greater Good Awards shortlist recognizes companies that have excelled at, and raised awareness of, important social-good initiatives. howdy! [The Programmatic Publisher]( [How small Black- and Latinx-owned print publications created digital advertising businesses through the Google News Initiative]( From January through June 2021, Google ran 28 Black- and Latinx-owned publishers through a program that focused on developing their programmatic advertising businesses. [All Latest Stories]( [Equality and Opportunity]( [How Vice Media Group’s Daisy Auger-Dominguez has put DE&I plans into practice]( VMG’s DE&I Dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](